Brandwave

How popular isGCPay?

In September 2026, people searched for GCPay by name about 9,900 times worldwide, about the same as the previous year. These searches made up 2.4% of all global contractor management platform searches, placing GCPay fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about contractor management platforms, GCPay appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

GCPay is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. DeelShare of searches 78%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. OntopShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OpenforceShare of searches 4.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. GCPayShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. WorksomeShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top contractor management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GCPay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GCPay is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Worksuite2nd
  3. Remote3rd
  4. GCPay4th
  5. Openforce5th
  6. Ontop–
  7. Worksome–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Openforce2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GCPay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Remote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worksuite2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ontop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contractor management platforms

5 answers

  • Asked ChatGPT

    “Which contractor management platform should I use?”

    1. 1Deel
    2. 2GCPay
    3. 3Openforce

  • Asked ChatGPT

    “What are the best contractor management platforms?”

    1. 1Deel
    2. 2Remote
    3. 3GCPay

  • Asked ChatGPT

    “What's the best contractor management platform for independent contractors?”

    1. 1Deel
    2. 2Openforce

  • Searched Google, AI Overview

    “contractor management platform”

    1. 1Worksuite
    2. 2Remote
    3. 3Deel

  • Searched Google, AI Overview

    “independent contractor software”

    1. 1Worksuite
    2. 2Deel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which contractor management platforms compete with GCPay?

GCPay against contractor management platforms worldwide, by month

Share of searches by month for Deel, Ontop, Openforce, GCPay. The figures are in the table below the chart.

View monthly share of searches table
MonthDeelOntopOpenforceGCPayWorksomeRemoteWorksuite
Oct 202578.7%10.1%5.6%2.5%1.7%0.69%0.73%
Nov 202579.9%10.3%4.6%2.1%1.7%0.71%0.74%
Dec 202578.6%10.1%5.5%2.5%2%0.56%0.73%
Jan 202678.5%10.1%5.5%2.5%2%0.76%0.73%
Feb 202678.9%10.1%5.6%2.5%1.4%0.83%0.73%
Mar 202677.1%12%5.4%2.4%1.6%0.82%0.71%
Apr 202678.9%10.1%5.5%2.5%1.6%0.74%0.6%
May 202684.4%8.7%3.2%1.7%0.95%0.59%0.43%
Jun 202679.5%10.2%4.5%2.5%1.7%1%0.61%
Jul 202678.2%12.3%4.5%2.4%1.1%0.9%0.6%
Aug 202678.4%12.2%4.5%2.4%1.1%0.78%0.6%
Sep 202678%12.2%4.5%2.4%1.3%0.78%0.72%

  1. 1.Deel

    78%

    Held 1st. 317K estimated branded searches, -0.26% vs prior month. Share -0.3 points.

  2. 2.Ontop

    12.2%

    Held 2nd. 49.5K estimated branded searches, +0.02% vs prior month. Share 0 points.

  3. 3.Openforce

    4.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.GCPay

    2.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Worksome

    1.3%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  6. 6.Remote

    0.78%

    Held 6th. 3.2K estimated branded searches, +0.96% vs prior month. Share 0 points.

  7. 7.Worksuite

    0.72%

    Held 7th. 2.9K estimated branded searches, +20.2% vs prior month. Share +0.1 points.

Compare popularity between GCPay and its closest rivals

Every comparison with GCPay

6 comparisons

How has branded search demand for GCPay changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GCPay worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, GCPay’s share of searches among contractor management platforms worldwide held steady, from 2.5% to 2.4%.

How did search popularity change for contractor management platforms worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Ontop worldwide rose 22.3% over 12 measured months, from 40.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Remote worldwide rose 14.4% over 12 measured months, from 2.8K to 3.2K in September 2026.

  3. Estimated monthly branded searches for Openforce worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Worksome worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are GCPay’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using GCPay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gcpay

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How the Brand Demand Index is measured

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