Brandwave

How popular isDeel in search?

In August 2026, there were an estimated 323K branded searches for Deel worldwide which held steady over the last 11 months. Deel holds 87.2% estimated Share of Search among immigration software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel87.2%
  2. Fragomen10.9%
  3. Boundless1.5%
  4. Localyze0.24%
  5. Envoy0.17%
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Which immigration software compete with Deel?

Deel against immigration software worldwide, by month

Share of Search by month for Deel, Fragomen. The figures are in the table below the chart.

View monthly share of search table
MonthDeelFragomenBoundlessLocalyzeEnvoy
Oct 202586.3%11%2.2%0.35%0.16%
Nov 202586.8%11%1.8%0.27%0.13%
Dec 202586.8%11%1.8%0.2%0.14%
Jan 202684.4%13.1%2.1%0.23%0.18%
Feb 202686.8%11%1.8%0.24%0.18%
Mar 202684.8%13%1.7%0.26%0.19%
Apr 202685%13.1%1.4%0.23%0.22%
May 202690.9%7.6%1.2%0.16%0.14%
Jun 202687.1%11%1.5%0.24%0.19%
Jul 202687.1%11%1.5%0.24%0.13%
Aug 202687.2%10.9%1.5%0.24%0.17%
Sep 2026—————

  1. 1.Deel

    87.2%

    Held 1st. 323K estimated branded searches, +0.86% vs prior month. Share +0.1 points.

  2. 2.Fragomen

    10.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Boundless

    1.5%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Localyze

    0.24%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Envoy

    0.17%

    Held 5th. 630 estimated branded searches, +31.3% vs prior month. Share 0 points.

Compare search popularity between Deel and its closest rivals

Every comparison with Deel

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deel worldwide held steady, from 319K to 323K.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among immigration software worldwide increased from 86.3% to 87.2%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among immigration software worldwide peaked at 90.9% in May 2026 and was lowest at 84.4% in January 2026.

How did search popularity change for immigration software worldwide in August 2026?

  1. Estimated monthly branded searches for Boundless worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  2. Estimated monthly branded searches for Localyze worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

Where does Deel compete?

Deel is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payroll services3rd of 616.1%Show ranking
Payroll software3rd of 516.1%Show ranking
Employer of record platforms1st of 881.9%Show ranking
payroll platforms1st of 586.1%Show ranking
Immigration software1st of 587.2%Shown above
Contractor management platforms1st of 589.5%Show ranking

How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • Deel
  • deel app
  • deel com
  • deel company
  • deel contractor management
  • deel contractors
  • deel cost
  • deel costs
  • deel demo
  • deel employer of record
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel prices
  • deel pricing
  • deel software
  • deel website
  • deel.com
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

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How the Brand Demand Index is measured

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