Deel vs Gusto:Which is more popular by branded search?
In August 2026, Deel had more branded searches than Gusto among payroll services worldwide. Deel was estimated to have 323K branded searches compared to Gusto’s 76.3K, and held a 16.1% Share of Search versus Gusto’s 3.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deel or Gusto?
Compare the payroll services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deel, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | Deel | RUN Powered by ADP | Gusto | CloudPay |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.2% | 14.5% | 9.1% | 3.6% | <0.01% |
| Nov 2025 | 43.5% | 25.9% | 16.8% | 9.9% | 3.9% | <0.01% |
| Dec 2025 | 46.1% | 25.4% | 14.6% | 10.5% | 3.5% | <0.01% |
| Jan 2026 | 50.4% | 22.9% | 13.1% | 9.4% | 4.2% | <0.01% |
| Feb 2026 | 46.4% | 25.7% | 14.8% | 8.8% | 4.4% | <0.01% |
| Mar 2026 | 43.4% | 25.5% | 15.1% | 10.7% | 5.3% | <0.01% |
| Apr 2026 | 44.7% | 25.1% | 15.5% | 9.7% | 5% | <0.01% |
| May 2026 | 40.7% | 21% | 24% | 9.3% | 5% | <0.01% |
| Jun 2026 | 45.2% | 24.4% | 15.7% | 9.8% | 4.8% | <0.01% |
| Jul 2026 | 45.5% | 24.3% | 15.8% | 10.2% | 4.1% | <0.01% |
| Aug 2026 | 45.9% | 24.7% | 16.1% | 9.4% | 3.8% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Deel and Gusto comparison changed over the last 12 months?
3 findings
- Deel was ahead of Gusto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 319K to 323K.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among payroll services worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches moved from 78.8K to 76.3K.
How did search popularity change for payroll services worldwide in August 2026?
1 change
Gusto’s estimated Share of Search among payroll services worldwide has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deel’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deel
24 branded search terms
- Deel
- deel app
- deel com
- deel company
- deel contractor management
- deel contractors
- deel cost
- deel costs
- deel demo
- deel employer of record
- deel eor
- deel global payroll
- deel hr
- deel hr company
- deel payroll
- deel prices
- deel pricing
- deel software
- deel website
- deel.com
- global payroll deel
- let's deel
- letsdeel
- payroll deel
Gusto
40 branded search terms
- gusto accounting software
- gusto app
- gusto benefits
- gusto com
- gusto company
- gusto contractor
- gusto cost
- gusto embedded payroll
- gusto for payroll
- gusto for small business
- gusto hr
- gusto hr software
- gusto international contractors
- gusto online payroll
- gusto pay
- gusto paycheck
- gusto payment
- gusto payroll
- gusto payroll app
- gusto payroll company
- gusto payroll cost
- gusto payroll for small business
- gusto payroll pricing
- gusto payroll processing
- gusto payroll provider
- gusto payroll services
- gusto payroll software
- gusto payroll software for small business
- gusto payroll solutions
- gusto payroll system
- gusto platform
- gusto pricing
- gusto pricing payroll
- gusto small business payroll
- gusto software
- gusto time clock
- gusto time tracking
- gusto timetracking
- gusto zen payroll
- gusto.com
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