Deel vs HiBob:Which is more popular?
In September 2026, Deel had more branded searches than HiBob among employee onboarding platforms worldwide. Deel had about 110 branded searches, while HiBob had 70. Deel made up 0.02% of all employee onboarding platform searches we track, and HiBob accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about employee onboarding platforms, Deel appeared in three of the five answers and HiBob in one. Deel was mentioned before HiBob in three out of four answers that named either.
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Top employee onboarding platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HiBob was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deel was listed before HiBob in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rippling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Deel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Connecteam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Enboarder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gusto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trainual1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talentech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee onboarding platforms
5 answers
Asked ChatGPT
“Which employee onboarding platform should I use?”
Asked ChatGPT
“What are the best employee onboarding platforms?”
Asked ChatGPT
“What's the best employee onboarding platform for new hires?”
Searched Google, AI Overview
“employee onboarding platforms”
Searched Google, AI Overview
“new hire onboarding software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Deel or HiBob more popular in search?
This chart shows how often people search Google for Deel and HiBob by name. Each line represents a brand's share of searches for all 13 employee onboarding platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Deel, HiBob. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | Connecteam | Trainual | Talentech | Enboarder | Appical | Click Boarding | Workday | Boardon | BambooHR | Gusto | Deel | HiBob |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.7% | 18.2% | 5.3% | 0.64% | 0.39% | 0.33% | 0.12% | 0.1% | 0.05% | 0.02% | 0.03% | 0.01% | 0.01% |
| Nov 2025 | 71.7% | 21.4% | 5.1% | 0.72% | 0.36% | 0.38% | 0.11% | 0.09% | 0.07% | 0.02% | 0.03% | 0.02% | <0.01% |
| Dec 2025 | 76.4% | 18.6% | 3.7% | 0.52% | 0.32% | 0.23% | 0.1% | 0.05% | 0.1% | 0.01% | 0.02% | 0.01% | <0.01% |
| Jan 2026 | 71.9% | 21.4% | 5.1% | 0.69% | 0.37% | 0.27% | 0.11% | 0.07% | 0.05% | 0.02% | 0.03% | 0.01% | 0.01% |
| Feb 2026 | 75.5% | 18.3% | 4.4% | 0.73% | 0.4% | 0.28% | 0.12% | 0.08% | 0.05% | 0.02% | 0.03% | 0.01% | 0.01% |
| Mar 2026 | 74.8% | 18.2% | 5.3% | 0.72% | 0.39% | 0.28% | 0.12% | 0.08% | 0.05% | 0.02% | 0.03% | 0.01% | 0.01% |
| Apr 2026 | 75.5% | 18.4% | 4.4% | 0.71% | 0.4% | 0.29% | 0.12% | 0.08% | 0.05% | 0.02% | 0.03% | 0.01% | 0.01% |
| May 2026 | 71.8% | 21.3% | 5.1% | 0.85% | 0.36% | 0.33% | 0.13% | 0.09% | 0.05% | 0.03% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 75.6% | 18.5% | 4.4% | 0.62% | 0.31% | 0.29% | 0.1% | 0.08% | 0.03% | 0.02% | 0.03% | 0.01% | 0.01% |
| Jul 2026 | 75.7% | 18.5% | 4.4% | 0.42% | 0.31% | 0.29% | 0.12% | 0.08% | 0.04% | 0.02% | 0.03% | 0.01% | 0.01% |
| Aug 2026 | 75.4% | 18.6% | 4.4% | 0.73% | 0.31% | 0.29% | 0.1% | 0.08% | 0.04% | 0.02% | 0.03% | 0.01% | 0.01% |
| Sep 2026 | 78.8% | 15.8% | 3.8% | 0.76% | 0.27% | 0.25% | 0.08% | 0.07% | 0.04% | 0.02% | 0.02% | 0.02% | <0.01% |
How has the Deel and HiBob comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Deel took it in November 2025.
- Across the 12 months ending September 2026, Deel’s share of searches among employee onboarding platforms worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, HiBob’s share of searches among employee onboarding platforms worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for employee onboarding platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Deel’s and HiBob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee onboarding platforms
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