Brandwave

How popular isDeel in search?

In August 2026, there were an estimated 323K branded searches for Deel worldwide which held steady over the last 11 months. Deel holds 86.1% estimated Share of Search among payroll platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel86.1%
  2. Remote8.3%
  3. Papaya Global2.9%
  4. Oyster HR2%
  5. Multiplier0.58%
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Which payroll platforms compete with Deel?

Deel against payroll platforms worldwide, by month

Share of Search by month for Deel, Remote, Papaya Global, Oyster HR. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePapaya GlobalOyster HRMultiplier
Oct 202582.9%11.4%3%2.1%0.64%
Nov 202584.7%9.7%3%2.1%0.56%
Dec 202586.7%8.1%2.5%2.1%0.51%
Jan 202685.5%8.2%3.6%2.1%0.57%
Feb 202687.1%7.1%3.2%2.1%0.59%
Mar 202685.7%8.2%3%2.4%0.6%
Apr 202686.1%8.2%3%2.1%0.57%
May 202690.2%5.9%2.1%1.4%0.36%
Jun 202686.7%7.3%3%2.4%0.57%
Jul 202686.8%7.2%3%2.4%0.54%
Aug 202686.1%8.3%2.9%2%0.58%
Sep 2026—————

  1. 1.Deel

    86.1%

    Held 1st. 323K estimated branded searches, +0.86% vs prior month. Share -0.7 points.

  2. 2.Remote

    8.3%

    Held 2nd. 31.1K estimated branded searches, +17% vs prior month. Share +1.1 points.

  3. 3.Papaya Global

    2.9%

    Held 3rd. 11K estimated branded searches, -0.99% vs prior month. Share -0.1 points.

  4. 4.Oyster HR

    2%

    Held 4th. 7.7K estimated branded searches, -14.7% vs prior month. Share -0.4 points.

  5. 5.Multiplier

    0.58%

    Held 5th. 2.2K estimated branded searches, +10.1% vs prior month. Share 0 points.

Compare search popularity between Deel and its closest rivals

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deel worldwide held steady, from 319K to 323K.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide increased from 82.9% to 86.1%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide peaked at 90.2% in May 2026 and was lowest at 82.9% in October 2025.

How did search popularity change for payroll platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among payroll platforms worldwide, from 7.2% to 8.3%.

  2. In August 2026, Deel lost estimated Share of Search among payroll platforms worldwide, from 86.8% to 86.1%.

  3. Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

Where does Deel compete?

Deel is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payroll services3rd of 616.1%Show ranking
Payroll software3rd of 516.1%Show ranking
Employer of record platforms1st of 881.9%Show ranking
payroll platforms1st of 586.1%Shown above
Immigration software1st of 587.2%Show ranking
Contractor management platforms1st of 589.5%Show ranking

How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • Deel
  • deel app
  • deel com
  • deel company
  • deel contractor management
  • deel contractors
  • deel cost
  • deel costs
  • deel demo
  • deel employer of record
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel prices
  • deel pricing
  • deel software
  • deel website
  • deel.com
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

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How the Brand Demand Index is measured

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