Deel vs Rippling:Which is more popular by branded search?
In August 2026, Rippling had more branded searches than Deel among payroll services worldwide. Rippling was estimated to have 497K branded searches compared to Deel’s 323K, and held a 24.7% Share of Search versus Deel’s 16.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deel or Rippling?
Compare the payroll services recruiters choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rippling, Deel. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | Deel | RUN Powered by ADP | Gusto | CloudPay |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.2% | 14.5% | 9.1% | 3.6% | <0.01% |
| Nov 2025 | 43.5% | 25.9% | 16.8% | 9.9% | 3.9% | <0.01% |
| Dec 2025 | 46.1% | 25.4% | 14.6% | 10.5% | 3.5% | <0.01% |
| Jan 2026 | 50.4% | 22.9% | 13.1% | 9.4% | 4.2% | <0.01% |
| Feb 2026 | 46.4% | 25.7% | 14.8% | 8.8% | 4.4% | <0.01% |
| Mar 2026 | 43.4% | 25.5% | 15.1% | 10.7% | 5.3% | <0.01% |
| Apr 2026 | 44.7% | 25.1% | 15.5% | 9.7% | 5% | <0.01% |
| May 2026 | 40.7% | 21% | 24% | 9.3% | 5% | <0.01% |
| Jun 2026 | 45.2% | 24.4% | 15.7% | 9.8% | 4.8% | <0.01% |
| Jul 2026 | 45.5% | 24.3% | 15.8% | 10.2% | 4.1% | <0.01% |
| Aug 2026 | 45.9% | 24.7% | 16.1% | 9.4% | 3.8% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Deel and Rippling comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Deel took it in May 2026, Rippling took it in June 2026.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll services worldwide moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 319K to 323K.
- Across the 11 months ending August 2026, Rippling’s estimated Share of Search among payroll services worldwide moved from 27.2% to 24.7%, and its estimated monthly branded searches moved from 599K to 497K.
How did search popularity change for payroll services worldwide in August 2026?
1 change
Estimated monthly branded searches for Rippling worldwide fell 17.1% over 11 measured months, from 599K to 497K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deel’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deel
24 branded search terms
- Deel
- deel app
- deel com
- deel company
- deel contractor management
- deel contractors
- deel cost
- deel costs
- deel demo
- deel employer of record
- deel eor
- deel global payroll
- deel hr
- deel hr company
- deel payroll
- deel prices
- deel pricing
- deel software
- deel website
- deel.com
- global payroll deel
- let's deel
- letsdeel
- payroll deel
Rippling
14 branded search terms
- Rippling
- rippling app
- rippling apps
- rippling com
- rippling eor
- rippling hr
- rippling hr pricing
- rippling hr software
- rippling it
- rippling payroll
- rippling peo
- rippling pricing
- rippling software
- rippling.com
Put your own brand in this comparison
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