How popular isRippling?
In September 2026, people searched for Rippling by name about 566,000 times worldwide, a 22.2% increase from the previous year. These searches made up 62.4% of all global payroll platform searches, placing Rippling first out of six platforms. When we asked both ChatGPT and Google AI Overviews about payroll platforms, Rippling appeared in all answers and was the fourth most recommended of the six.
Rippling is the most searched of 6 competitors and the fourth most recommended in AI answers.
RipplingShare of searches 62.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
DeelShare of searches 34.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Papaya GlobalShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Oyster HRShare of searches 0.85%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RemoteShare of searches 0.35%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top payroll platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rippling appeared in all five answers. Rippling is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Deel1st
- Remote2nd
- Papaya Global3rd
- Rippling4th
Multiplier5th- Oyster HR–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rippling5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Papaya Global5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Multiplier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oyster HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payroll platforms
5 answers
Asked ChatGPT
“Which global payroll platform should I use?”
Asked ChatGPT
“What are the best global payroll platforms?”
Asked ChatGPT
“What's the best global payroll platform for multi-country payroll?”
Searched Google, AI Overview
“global payroll platforms”
Searched Google, AI Overview
“international payroll software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which payroll platforms compete with Rippling?
Share of searches by month for Rippling, Deel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | Deel | Papaya Global | Oyster HR | Remote | Multiplier |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 39.2% | 1.4% | 1% | 0.35% | 0.28% |
| Nov 2025 | 52.9% | 43.8% | 1.6% | 1.1% | 0.39% | 0.28% |
| Dec 2025 | 57.9% | 39.5% | 1.1% | 0.96% | 0.28% | 0.22% |
| Jan 2026 | 57.6% | 39.1% | 1.7% | 0.95% | 0.38% | 0.25% |
| Feb 2026 | 57.8% | 39.2% | 1.4% | 0.96% | 0.41% | 0.25% |
| Mar 2026 | 57.6% | 39.2% | 1.4% | 1.1% | 0.42% | 0.26% |
| Apr 2026 | 57.8% | 39.2% | 1.4% | 0.95% | 0.37% | 0.25% |
| May 2026 | 43.2% | 54.1% | 1.2% | 0.87% | 0.38% | 0.21% |
| Jun 2026 | 57.5% | 39.3% | 1.4% | 1.1% | 0.49% | 0.25% |
| Jul 2026 | 57.6% | 39.3% | 1.4% | 1.1% | 0.45% | 0.23% |
| Aug 2026 | 57.5% | 39.5% | 1.4% | 0.95% | 0.39% | 0.26% |
| Sep 2026 | 62.4% | 34.9% | 1.2% | 0.85% | 0.35% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.4% | 566K | +22.3% | +4.9 points | |
| 2, held 2nd | 34.9% | 317K | -0.26% | -4.6 points | |
| 3, held 3rd | 1.2% | 10.9K | +0.18% | -0.2 points | |
| 4, held 4th | 0.85% | 7.7K | +1.2% | -0.1 points | |
| 5, held 5th | 0.35% | 3.2K | +0.96% | 0 points | |
| 6, held 6th | 0.23% | 2.1K | -1.9% | 0 points |
1.
Rippling62.4%
Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +4.9 points.
2.
Deel34.9%
Held 2nd. 317K estimated branded searches, -0.26% vs prior month. Share -4.6 points.
1.2%
Held 3rd. 10.9K estimated branded searches, +0.18% vs prior month. Share -0.2 points.
0.85%
Held 4th. 7.7K estimated branded searches, +1.2% vs prior month. Share -0.1 points.
5.
Remote0.35%
Held 5th. 3.2K estimated branded searches, +0.96% vs prior month. Share 0 points.
0.23%
Held 6th. 2.1K estimated branded searches, -1.9% vs prior month. Share 0 points.
Compare popularity between Rippling and its closest rivals
Every comparison with Rippling
35 comparisons
- Rippling vs Workday
- ADP Workforce Now vs Rippling
- Deel vs Rippling
- Rippling vs Zoho People
- BambooHR vs Rippling
- Rippling vs WEX
- Personio vs Rippling
- HiBob vs Rippling
- Connecteam vs Rippling
- Employee Navigator vs Rippling
- ADP vs Rippling
- Justworks vs Rippling
- Namely vs Rippling
- Rippling vs Trainual
- bswift vs Rippling
- Benepass vs Rippling
- Papaya Global vs Rippling
- PlanSource vs Rippling
- Gusto vs Rippling
- Oyster HR vs Rippling
- Businessolver vs Rippling
- Rippling vs Talentech
- Rippling vs Zenefits
- Ben vs Rippling
- Benefitfocus vs Rippling
- Remote vs Rippling
- Espresa vs Rippling
- Multiplier vs Rippling
- Enboarder vs Rippling
- Rippling vs Sequoia
- Appical vs Rippling
- Forma vs Rippling
- Click Boarding vs Rippling
- Boardon vs Rippling
- Compt vs Rippling
How has branded search demand for Rippling changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rippling worldwide rose from 463K to 566K.
- Across the 12 months ending September 2026, Rippling’s share of searches among payroll platforms worldwide increased from 57.7% to 62.4%.
- Across the 12 months ending September 2026, Rippling’s share of searches among payroll platforms worldwide peaked at 62.4% in September 2026 and was lowest at 43.2% in May 2026.
How did search popularity change for payroll platforms worldwide in September 2026?
3 changes
In September 2026, Rippling gained share of searches among payroll platforms worldwide, from 57.5% to 62.4%.
In September 2026, Deel lost share of searches among payroll platforms worldwide, from 39.5% to 34.9%.
Estimated monthly branded searches for Remote worldwide rose 14.4% over 12 measured months, from 2.8K to 3.2K in September 2026.
How are Rippling’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Rippling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rippling app
- rippling apps
- rippling eor
- rippling it
- rippling onboarding
- rippling peo
- rippling software
Do you work for Rippling? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Rippling compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| HR information systems | 2nd of 8 | 14% | Show ranking |
| HR software brands | 1st of 9 | 33.6% | Show ranking |
| Benefits administration platforms | 1st of 11 | 34.9% | Show ranking |
| payroll platforms | 1st of 6 | 62.4% | Shown above |
| Flexible employee benefits platforms | 1st of 8 | 78.4% | Show ranking |
| Employee onboarding platforms | 1st of 13 | 78.8% | Show ranking |
Is Rippling your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.