Brandwave

Connecteam vs Rippling:Which is more popular?

In September 2026, Rippling had more branded searches than Connecteam among employee onboarding platforms worldwide. Rippling had about 566,000 branded searches, while Connecteam had 114,000. Rippling made up 78.8% of all employee onboarding platform searches we track, and Connecteam accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about employee onboarding platforms, Rippling appeared in three of the five answers and Connecteam in two. Rippling was mentioned before Connecteam in three out of five answers.

Among employee onboarding platforms worldwide in September 2026

Who do people search for more?

Rippling, about 5 searches for every 1 for Connecteam

Rippling 566K searchesConnecteam 114K searches

Who does AI mention more?

Rippling, mentioned in 3 of 5 answers, Connecteam in 2

Rippling in 3 of 5Connecteam in 2 of 5

Who does AI recommend more?

Rippling, named ahead of Connecteam in 3 of 5 answers

Rippling first in 3Connecteam first in 2

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Top employee onboarding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rippling was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Connecteam was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rippling was listed before Connecteam in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. Connecteam4th
  5. Enboarder5th
  6. Deel6th
  7. Workday7th
  8. HiBob8th
  9. Trainual9th
  10. Talentech–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Enboarder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gusto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trainual1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talentech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about employee onboarding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Connecteam or Rippling more popular in search?

This chart shows how often people search Google for Connecteam and Rippling by name. Each line represents a brand's share of searches for all 13 employee onboarding platforms we track, month by month, from English-language searches worldwide.

Connecteam and Rippling among employee onboarding platforms worldwide, by month

Share of searches by month for Rippling, Connecteam. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingConnecteamTrainualTalentechEnboarderAppicalClick BoardingWorkdayBoardonBambooHRGustoDeelHiBob
Oct 202574.7%18.2%5.3%0.64%0.39%0.33%0.12%0.1%0.05%0.02%0.03%0.01%0.01%
Nov 202571.7%21.4%5.1%0.72%0.36%0.38%0.11%0.09%0.07%0.02%0.03%0.02%<0.01%
Dec 202576.4%18.6%3.7%0.52%0.32%0.23%0.1%0.05%0.1%0.01%0.02%0.01%<0.01%
Jan 202671.9%21.4%5.1%0.69%0.37%0.27%0.11%0.07%0.05%0.02%0.03%0.01%0.01%
Feb 202675.5%18.3%4.4%0.73%0.4%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Mar 202674.8%18.2%5.3%0.72%0.39%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Apr 202675.5%18.4%4.4%0.71%0.4%0.29%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
May 202671.8%21.3%5.1%0.85%0.36%0.33%0.13%0.09%0.05%0.03%0.03%0.01%<0.01%
Jun 202675.6%18.5%4.4%0.62%0.31%0.29%0.1%0.08%0.03%0.02%0.03%0.01%0.01%
Jul 202675.7%18.5%4.4%0.42%0.31%0.29%0.12%0.08%0.04%0.02%0.03%0.01%0.01%
Aug 202675.4%18.6%4.4%0.73%0.31%0.29%0.1%0.08%0.04%0.02%0.03%0.01%0.01%
Sep 202678.8%15.8%3.8%0.76%0.27%0.25%0.08%0.07%0.04%0.02%0.02%0.02%<0.01%

How has the Connecteam and Rippling comparison changed over the last 12 months?

3 findings

How did search popularity change for employee onboarding platforms worldwide in September 2026?

2 changes

  1. In September 2026, Rippling gained share of searches among employee onboarding platforms worldwide, from 75.4% to 78.8%.

  2. In September 2026, Connecteam lost share of searches among employee onboarding platforms worldwide, from 18.6% to 15.8%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Connecteam’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connecteam

3 branded search terms

  • connecteam
  • connecteam app
  • connecteam software

Rippling

7 branded search terms

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling onboarding
  • rippling peo
  • rippling software

How the Brand Demand Index is measured

Other head-to-heads among employee onboarding platforms

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