Brandwave

Boardon vs Rippling:Which is more popular?

In September 2026, Rippling had more branded searches than Boardon among employee onboarding platforms worldwide. Rippling had about 566,000 branded searches, while Boardon had 260. Rippling made up 78.8% of all employee onboarding platform searches we track, and Boardon accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about employee onboarding platforms, Rippling appeared in three of the five answers and Boardon in none.

Among employee onboarding platforms worldwide in September 2026

Who do people search for more?

Rippling, about 2176 searches for every 1 for Boardon

Rippling 566K searchesBoardon 260 searches

Who does AI mention more?

Rippling, mentioned in 3 of 5 answers, Boardon in 0

Rippling in 3 of 5Boardon in 0 of 5

Who does AI recommend more?

Rippling, the only one of the two named

Rippling first in 3Boardon never named

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Top employee onboarding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rippling was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Boardon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. Connecteam4th
  5. Enboarder5th
  6. Deel6th
  7. Workday7th
  8. HiBob8th
  9. Trainual9th
  10. +3 more
  11. Boardon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Enboarder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gusto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trainual1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boardon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about employee onboarding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Boardon or Rippling more popular in search?

This chart shows how often people search Google for Boardon and Rippling by name. Each line represents a brand's share of searches for all 13 employee onboarding platforms we track, month by month, from English-language searches worldwide.

Boardon and Rippling among employee onboarding platforms worldwide, by month

Share of searches by month for Rippling, Boardon. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingConnecteamTrainualTalentechEnboarderAppicalClick BoardingWorkdayBoardonBambooHRGustoDeelHiBob
Oct 202574.7%18.2%5.3%0.64%0.39%0.33%0.12%0.1%0.05%0.02%0.03%0.01%0.01%
Nov 202571.7%21.4%5.1%0.72%0.36%0.38%0.11%0.09%0.07%0.02%0.03%0.02%<0.01%
Dec 202576.4%18.6%3.7%0.52%0.32%0.23%0.1%0.05%0.1%0.01%0.02%0.01%<0.01%
Jan 202671.9%21.4%5.1%0.69%0.37%0.27%0.11%0.07%0.05%0.02%0.03%0.01%0.01%
Feb 202675.5%18.3%4.4%0.73%0.4%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Mar 202674.8%18.2%5.3%0.72%0.39%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Apr 202675.5%18.4%4.4%0.71%0.4%0.29%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
May 202671.8%21.3%5.1%0.85%0.36%0.33%0.13%0.09%0.05%0.03%0.03%0.01%<0.01%
Jun 202675.6%18.5%4.4%0.62%0.31%0.29%0.1%0.08%0.03%0.02%0.03%0.01%0.01%
Jul 202675.7%18.5%4.4%0.42%0.31%0.29%0.12%0.08%0.04%0.02%0.03%0.01%0.01%
Aug 202675.4%18.6%4.4%0.73%0.31%0.29%0.1%0.08%0.04%0.02%0.03%0.01%0.01%
Sep 202678.8%15.8%3.8%0.76%0.27%0.25%0.08%0.07%0.04%0.02%0.02%0.02%<0.01%

How has the Boardon and Rippling comparison changed over the last 12 months?

3 findings

How did search popularity change for employee onboarding platforms worldwide in September 2026?

2 changes

  1. In September 2026, Rippling gained share of searches among employee onboarding platforms worldwide, from 75.4% to 78.8%.

  2. Estimated monthly branded searches for Boardon worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Boardon’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boardon

1 branded search term

  • boardon

Rippling

7 branded search terms

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling onboarding
  • rippling peo
  • rippling software

How the Brand Demand Index is measured

Other head-to-heads among employee onboarding platforms

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