HR software brands:Which brands are most popular in search?
In August 2026, BambooHR was the most searched among HR software brands worldwide, with an estimated 249K branded searches and 42.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow HR software brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the hr software brands HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BambooHR, Personio, HiBob, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Gusto | Namely | Zenefits |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 26.1% | 18.2% | 12.2% | 0.01% | <0.01% |
| Nov 2025 | 40.4% | 27.9% | 19.4% | 12.3% | 0.01% | <0.01% |
| Dec 2025 | 42.4% | 24.1% | 20.3% | 13.2% | 0.02% | <0.01% |
| Jan 2026 | 42% | 25.2% | 17.5% | 15.3% | 0.02% | <0.01% |
| Feb 2026 | 36.6% | 25% | 21.2% | 17.2% | 0.02% | <0.01% |
| Mar 2026 | 43.7% | 22.5% | 19% | 14.9% | 0.01% | <0.01% |
| Apr 2026 | 44.1% | 21.6% | 18.3% | 16% | 0.02% | <0.01% |
| May 2026 | 40.8% | 22.9% | 19.4% | 16.8% | 0.01% | <0.01% |
| Jun 2026 | 40.9% | 24.3% | 20.6% | 14.1% | 0.01% | <0.01% |
| Jul 2026 | 41.1% | 24% | 20.3% | 14.5% | 0.01% | <0.01% |
| Aug 2026 | 42.9% | 23.8% | 20.1% | 13.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 249K | +5% | +1.8 points | |
| 2, held 2nd | 23.8% | 138K | -0.32% | -0.2 points | |
| 3, held 3rd | 20.1% | 117K | -0.2% | -0.2 points | |
| 4, held 4th | 13.1% | 76.3K | -8.9% | -1.4 points | |
| 5, held 5th | 0.01% | 70 | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
BambooHR
42.9%
Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.8 points.
2.
Personio23.8%
Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.2 points.
3.
HiBob
20.1%
Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.2 points.
4.
Gusto13.1%
Held 4th. 76.3K estimated branded searches, -8.9% vs prior month. Share -1.4 points.
5.
Namely0.01%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
6.Zenefits
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among HR software brands worldwide?
6 brands
In August 2026, BambooHR was the most searched among HR software brands worldwide, with an estimated 249K branded searches and 42.9% estimated Share of Search within this set. Personio is in 2nd place, 19.1 percentage points behind at 23.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| BambooHR | 43.5% → 42.9% | 44.1%Apr 2026 | 36.6%Feb 2026 | 1st |
| Personio | 26.1% → 23.8% | 27.9%Nov 2025 | 21.6%Apr 2026 | 2nd |
| HiBob | 18.2% → 20.1% | 21.2%Feb 2026 | 17.5%Jan 2026 | 3rd |
| Gusto | 12.2% → 13.1% | 17.2%Feb 2026 | 12.2%Oct 2025 | 4th |
| Namely | 0.01% | 0.02%Feb 2026 | 0.01%Jun 2026 | 5th |
| Zenefits | <0.01% | <0.01%Oct 2025 | <0.01%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide decreased from 43.5% to 42.9%.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide decreased from 26.1% to 23.8%.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide increased from 18.2% to 20.1%.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR software brands worldwide increased from 12.2% to 13.1%.
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide peaked at 44.1% in April 2026 and was lowest at 36.6% in February 2026.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide peaked at 27.9% in November 2025 and was lowest at 21.6% in April 2026.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide peaked at 21.2% in February 2026 and was lowest at 17.5% in January 2026.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR software brands worldwide peaked at 17.2% in February 2026 and was lowest at 12.2% in October 2025.
- Across the 11 months ending August 2026, Namely and Zenefits held steady: their estimated Share of Search among HR software brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for HR software brands worldwide in August 2026?
5 changes
In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.
In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.
Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.