Brandwave

BambooHR vs Zoho People:Which is searched more?

In September 2026, Zoho People had more branded searches than BambooHR among HR software brands worldwide. Zoho People had about 301,000 branded searches, while BambooHR had 280,000. Zoho People made up 17.9% of all HR software brand searches we track, and BambooHR accounted for 16.6%. These are worldwide searches for English-language branded terms.

Share of searches among HR software brands worldwide in September 2026Is BambooHR or Zoho People more popular in search?
BambooHR16.6%280K searches
vs
Zoho People17.9%301K searches

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Is BambooHR or Zoho People more popular in search?

Compare the hr software brands HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BambooHR and Zoho People among HR software brands worldwide, by month

Share of searches by month for Zoho People, BambooHR. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingZoho PeopleBambooHRPersonioHiBobADPNamelyGustoZenefits
Oct 202532.2%17.1%19.4%11.7%8.1%3.6%2.8%4.2%0.84%
Nov 202529.3%19%18.8%13%9%3.3%2.6%4.4%0.77%
Dec 202532.8%21.4%17.2%9.8%8.2%3.7%2.4%3.8%0.7%
Jan 202630.5%19.7%18.4%11.1%7.7%4.2%2.7%5.1%0.65%
Feb 202633.8%21.9%14.6%10.1%8.5%3.1%2%5.5%0.59%
Mar 202629.4%19%20.7%10.7%9%3.4%1.7%5.6%0.51%
Apr 202631.6%20.4%19.1%9.4%7.9%3.6%1.8%5.6%0.55%
May 202628.6%22.5%18.4%10.3%8.7%3.3%1.7%6.1%0.4%
Jun 202630.4%19.7%18.5%11%9.3%3.4%2.2%5.2%0.36%
Jul 202633.1%21.5%16.8%9.9%8.3%3.7%1.6%4.9%0.39%
Aug 202632.4%21.1%17.3%9.7%8.2%4.4%2.3%4.3%0.38%
Sep 202633.6%17.9%16.6%10%8.4%5.5%4.4%3.4%0.26%

How has the BambooHR and Zoho People comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Zoho People took it in November 2025, BambooHR took it in March 2026, Zoho People took it in April 2026.
  • Across the 12 months ending September 2026, BambooHR’s share of searches among HR software brands worldwide moved from 19.4% to 16.6%, and its estimated monthly branded searches moved from 279K to 280K.
  • Across the 12 months ending September 2026, Zoho People’s share of searches among HR software brands worldwide moved from 17.1% to 17.9%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for HR software brands worldwide in September 2026?

2 changes
  1. In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%.

  2. In September 2026, BambooHR lost share of searches among HR software brands worldwide, from 17.3% to 16.6%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using BambooHR’s and Zoho People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BambooHR

16 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr payroll
  • bamboo hr software
  • bamboo hr system
  • BambooHR
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

Zoho People

1 branded search term

  • zoho people

How the Brand Demand Index is measured

Other head-to-heads among HR software brands

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