Brandwave

How popular isBambooHR in search?

In August 2026, there were an estimated 249K branded searches for BambooHR worldwide which is down 11.4% over the last 11 months. BambooHR holds 42.9% estimated Share of Search among HR software brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BambooHR42.9%
  2. Personio23.8%
  3. HiBob20.1%
  4. Gusto13.1%
  5. Namely0.01%
  6. Zenefits<0.01%
BambooHR website (opens in a new tab)

Follow BambooHR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which HR software brands compete with BambooHR?

BambooHR against HR software brands worldwide, by month

Share of Search by month for BambooHR, Personio, HiBob, Gusto. The figures are in the table below the chart.

View monthly share of search table
MonthBambooHRPersonioHiBobGustoNamelyZenefits
Oct 202543.5%26.1%18.2%12.2%0.01%<0.01%
Nov 202540.4%27.9%19.4%12.3%0.01%<0.01%
Dec 202542.4%24.1%20.3%13.2%0.02%<0.01%
Jan 202642%25.2%17.5%15.3%0.02%<0.01%
Feb 202636.6%25%21.2%17.2%0.02%<0.01%
Mar 202643.7%22.5%19%14.9%0.01%<0.01%
Apr 202644.1%21.6%18.3%16%0.02%<0.01%
May 202640.8%22.9%19.4%16.8%0.01%<0.01%
Jun 202640.9%24.3%20.6%14.1%0.01%<0.01%
Jul 202641.1%24%20.3%14.5%0.01%<0.01%
Aug 202642.9%23.8%20.1%13.1%0.01%<0.01%
Sep 2026——————

  1. 1.BambooHR

    42.9%

    Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.8 points.

  2. 2.Personio

    23.8%

    Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.2 points.

  3. 3.HiBob

    20.1%

    Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.2 points.

  4. 4.Gusto

    13.1%

    Held 4th. 76.3K estimated branded searches, -8.9% vs prior month. Share -1.4 points.

  5. 5.Namely

    0.01%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zenefits

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BambooHR and its closest rivals

How has branded search demand for BambooHR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BambooHR worldwide fell from 281K to 249K.
  • Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide decreased from 43.5% to 42.9%.
  • Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide peaked at 44.1% in April 2026 and was lowest at 36.6% in February 2026.

How did search popularity change for HR software brands worldwide in August 2026?

  1. In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.

  2. In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.

  3. Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.

  4. Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

  5. Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

Where does BambooHR compete?

BambooHR is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
HR and payroll software for small and midsize businesses3rd of 811.1%Show ranking
HR software brands1st of 642.9%Shown above
HR information systems1st of 548.8%Show ranking

How is BambooHR measured?

Brandwave collects information about searches that people make online using BambooHR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr com
  • bamboo hr cost
  • bamboo hr payroll
  • bamboo hr pricing
  • bamboo hr software
  • bamboo hr system
  • BambooHR
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr cost
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohr pricing
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

Do you work for BambooHR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is BambooHR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free