Brandwave

BambooHR vs Namely:Which is more popular by branded search?

In August 2026, BambooHR had more branded searches than Namely among HR software brands worldwide. BambooHR was estimated to have 249K branded searches compared to Namely’s 70, and held a 42.9% Share of Search versus Namely’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among HR software brands worldwide in August 2026Which is more popular in search, BambooHR or Namely?
BambooHR42.9%249K searches
vs
Namely0.01%70 searches

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Which is more popular in search, BambooHR or Namely?

Compare the hr software brands HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BambooHR and Namely among HR software brands worldwide, by month

Share of Search by month for BambooHR, Namely. The figures are in the table below the chart.

View monthly share of search table
MonthBambooHRPersonioHiBobGustoNamelyZenefits
Oct 202543.5%26.1%18.2%12.2%0.01%<0.01%
Nov 202540.4%27.9%19.4%12.3%0.01%<0.01%
Dec 202542.4%24.1%20.3%13.2%0.02%<0.01%
Jan 202642%25.2%17.5%15.3%0.02%<0.01%
Feb 202636.6%25%21.2%17.2%0.02%<0.01%
Mar 202643.7%22.5%19%14.9%0.01%<0.01%
Apr 202644.1%21.6%18.3%16%0.02%<0.01%
May 202640.8%22.9%19.4%16.8%0.01%<0.01%
Jun 202640.9%24.3%20.6%14.1%0.01%<0.01%
Jul 202641.1%24%20.3%14.5%0.01%<0.01%
Aug 202642.9%23.8%20.1%13.1%0.01%<0.01%
Sep 2026——————

How has the BambooHR and Namely comparison changed over the last 12 months?

  • BambooHR was ahead of Namely in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide moved from 43.5% to 42.9%, and its estimated monthly branded searches moved from 281K to 249K.
  • Across the 11 months ending August 2026, Namely’s estimated Share of Search among HR software brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for HR software brands worldwide in August 2026?

  1. In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.

  2. Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BambooHR’s and Namely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BambooHR

21 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr com
  • bamboo hr cost
  • bamboo hr payroll
  • bamboo hr pricing
  • bamboo hr software
  • bamboo hr system
  • BambooHR
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr cost
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohr pricing
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

Namely

1 branded search term

  • namely hr

How the Brand Demand Index is measured

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