Brandwave

How popular isNamely in search?

In August 2026, there were an estimated 70 branded searches for Namely worldwide which is down 22.2% over the last 11 months. Namely holds 0.01% estimated Share of Search among HR software brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BambooHR42.9%
  2. Personio23.8%
  3. HiBob20.1%
  4. Gusto13.1%
  5. Namely0.01%
  6. Zenefits<0.01%
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Where does Namely compete?

Namely is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
HR software brands5th of 60.01%Shown below
HR information systems5th of 50.01%Show ranking

Which HR software brands compete with Namely?

Namely against HR software brands worldwide, by month

Share of Search by month for BambooHR, Personio, HiBob, Gusto, Namely. The figures are in the table below the chart.

View monthly share of search table
MonthBambooHRPersonioHiBobGustoNamelyZenefits
Oct 202543.5%26.1%18.2%12.2%0.01%<0.01%
Nov 202540.4%27.9%19.4%12.3%0.01%<0.01%
Dec 202542.4%24.1%20.3%13.2%0.02%<0.01%
Jan 202642%25.2%17.5%15.3%0.02%<0.01%
Feb 202636.6%25%21.2%17.2%0.02%<0.01%
Mar 202643.7%22.5%19%14.9%0.01%<0.01%
Apr 202644.1%21.6%18.3%16%0.02%<0.01%
May 202640.8%22.9%19.4%16.8%0.01%<0.01%
Jun 202640.9%24.3%20.6%14.1%0.01%<0.01%
Jul 202641.1%24%20.3%14.5%0.01%<0.01%
Aug 202642.9%23.8%20.1%13.1%0.01%<0.01%
Sep 2026——————
  1. 1.BambooHR

    42.9%

    Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.8 points.

  2. 2.Personio

    23.8%

    Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.2 points.

  3. 3.HiBob

    20.1%

    Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.2 points.

  4. 4.Gusto

    13.1%

    Held 4th. 76.3K estimated branded searches, -8.9% vs prior month. Share -1.4 points.

  5. 5.Namely

    0.01%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zenefits

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Namely and its closest rivals

How has branded search demand for Namely changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Namely worldwide fell from 90 to 70.
  • Across the 11 months ending August 2026, Namely’s estimated Share of Search among HR software brands worldwide held steady at 0.01%.

How did search popularity change for HR software brands worldwide in August 2026?

  1. In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.

  2. In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.

  3. Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.

  4. Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

  5. Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

How is Namely measured?

Brandwave collects information about searches that people make online using Namely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • namely hr

Do you work for Namely? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Namely your brand?

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