Brandwave

HiBob vs Namely:Which is more popular by branded search?

In August 2026, HiBob had more branded searches than Namely among HR software brands worldwide. HiBob was estimated to have 117K branded searches compared to Namely’s 70, and held a 20.1% Share of Search versus Namely’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among HR software brands worldwide in August 2026Which is more popular in search, HiBob or Namely?
HiBob20.1%117K searches
vs
Namely0.01%70 searches

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Which is more popular in search, HiBob or Namely?

Compare the hr software brands HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

HiBob and Namely among HR software brands worldwide, by month

Share of Search by month for HiBob, Namely. The figures are in the table below the chart.

View monthly share of search table
MonthBambooHRPersonioHiBobGustoNamelyZenefits
Oct 202543.5%26.1%18.2%12.2%0.01%<0.01%
Nov 202540.4%27.9%19.4%12.3%0.01%<0.01%
Dec 202542.4%24.1%20.3%13.2%0.02%<0.01%
Jan 202642%25.2%17.5%15.3%0.02%<0.01%
Feb 202636.6%25%21.2%17.2%0.02%<0.01%
Mar 202643.7%22.5%19%14.9%0.01%<0.01%
Apr 202644.1%21.6%18.3%16%0.02%<0.01%
May 202640.8%22.9%19.4%16.8%0.01%<0.01%
Jun 202640.9%24.3%20.6%14.1%0.01%<0.01%
Jul 202641.1%24%20.3%14.5%0.01%<0.01%
Aug 202642.9%23.8%20.1%13.1%0.01%<0.01%
Sep 2026——————

How has the HiBob and Namely comparison changed over the last 12 months?

  • HiBob was ahead of Namely in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide moved from 18.2% to 20.1%, and its estimated monthly branded searches moved from 118K to 117K.
  • Across the 11 months ending August 2026, Namely’s estimated Share of Search among HR software brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for HR software brands worldwide in August 2026?

  1. Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using HiBob’s and Namely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HiBob

18 branded search terms

  • bob hr
  • HiBob
  • hibob app
  • hibob company
  • hibob cost
  • hibob demo
  • hibob hr
  • hibob hr software
  • hibob hr system
  • hibob hris
  • hibob integrations
  • hibob onboarding
  • hibob payroll
  • hibob performance management
  • hibob platform
  • hibob pricing
  • hibob software
  • hibob.com

Namely

1 branded search term

  • namely hr

How the Brand Demand Index is measured

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