Namely vs Personio:Which is more popular by branded search?
In August 2026, Personio had more branded searches than Namely among HR information systems worldwide. Personio was estimated to have 138K branded searches compared to Namely’s 70, and held a 27% Share of Search versus Namely’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Namely or Personio?
Compare the systems that hold employee records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Personio, Namely. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Workday | Namely |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 29.4% | 20.5% | 1.1% | 0.02% |
| Nov 2025 | 45.6% | 31.5% | 21.9% | 1% | 0.01% |
| Dec 2025 | 48.4% | 27.4% | 23.1% | 1.1% | 0.02% |
| Jan 2026 | 48.9% | 29.4% | 20.5% | 1.1% | 0.02% |
| Feb 2026 | 43.4% | 29.7% | 25.1% | 1.7% | 0.02% |
| Mar 2026 | 50.6% | 26.1% | 22% | 1.2% | 0.01% |
| Apr 2026 | 51.8% | 25.3% | 21.4% | 1.5% | 0.02% |
| May 2026 | 48.3% | 27.1% | 23% | 1.6% | 0.01% |
| Jun 2026 | 46.9% | 27.9% | 23.6% | 1.6% | 0.01% |
| Jul 2026 | 47.3% | 27.7% | 23.4% | 1.6% | 0.01% |
| Aug 2026 | 48.8% | 27% | 22.9% | 1.3% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Namely and Personio comparison changed over the last 12 months?
3 findings
- Personio was ahead of Namely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Namely’s estimated Share of Search among HR information systems worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR information systems worldwide moved from 29.4% to 27%, and its estimated monthly branded searches moved from 169K to 138K.
How did search popularity change for HR information systems worldwide in August 2026?
2 changes
In August 2026, Personio lost estimated Share of Search among HR information systems worldwide, from 27.7% to 27%.
Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Namely’s and Personio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.