BambooHR vs Zenefits:Which is more popular by branded search?
In August 2026, BambooHR had more branded searches than Zenefits among HR software brands worldwide. BambooHR was estimated to have 249K branded searches compared to Zenefits’ 10, and held a 42.9% Share of Search versus Zenefits’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BambooHR or Zenefits?
Compare the hr software brands HR teams run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BambooHR, Zenefits. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Gusto | Namely | Zenefits |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 26.1% | 18.2% | 12.2% | 0.01% | <0.01% |
| Nov 2025 | 40.4% | 27.9% | 19.4% | 12.3% | 0.01% | <0.01% |
| Dec 2025 | 42.4% | 24.1% | 20.3% | 13.2% | 0.02% | <0.01% |
| Jan 2026 | 42% | 25.2% | 17.5% | 15.3% | 0.02% | <0.01% |
| Feb 2026 | 36.6% | 25% | 21.2% | 17.2% | 0.02% | <0.01% |
| Mar 2026 | 43.7% | 22.5% | 19% | 14.9% | 0.01% | <0.01% |
| Apr 2026 | 44.1% | 21.6% | 18.3% | 16% | 0.02% | <0.01% |
| May 2026 | 40.8% | 22.9% | 19.4% | 16.8% | 0.01% | <0.01% |
| Jun 2026 | 40.9% | 24.3% | 20.6% | 14.1% | 0.01% | <0.01% |
| Jul 2026 | 41.1% | 24% | 20.3% | 14.5% | 0.01% | <0.01% |
| Aug 2026 | 42.9% | 23.8% | 20.1% | 13.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the BambooHR and Zenefits comparison changed over the last 12 months?
3 findings
- BambooHR was ahead of Zenefits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR software brands worldwide moved from 43.5% to 42.9%, and its estimated monthly branded searches moved from 281K to 249K.
- Across the 11 months ending August 2026, Zenefits’ estimated Share of Search among HR software brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 40 to 10.
How did search popularity change for HR software brands worldwide in August 2026?
2 changes
In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.
Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BambooHR’s and Zenefits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BambooHR
21 branded search terms
- bamboo hr
- bamboo hr app
- bamboo hr com
- bamboo hr cost
- bamboo hr payroll
- bamboo hr pricing
- bamboo hr software
- bamboo hr system
- BambooHR
- bamboohr app
- bamboohr applicant tracking
- bamboohr applicant tracking system
- bamboohr cost
- bamboohr hris
- bamboohr integrations
- bamboohr payroll
- bamboohr performance management
- bamboohr pricing
- bamboohrcom
- hris bamboo
- performance management bamboohr
Zenefits
1 branded search term
- zenefits hr
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