Brandwave

ADP vs BambooHR:Which is more popular?

In September 2026, BambooHR had more branded searches than ADP among HR software brands worldwide. BambooHR had about 280,000 branded searches, while ADP had 92,400. BambooHR made up 16.6% of all HR software brand searches we track, and ADP accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about HR software brands, BambooHR appeared in four of the five answers and ADP in three. BambooHR was mentioned before ADP in every answer that named either.

Among HR software brands worldwide in September 2026

Who do people search for more?

BambooHR, about 3 searches for every 1 for ADP

BambooHR 280K searchesADP 92.4K searches

Who does AI mention more?

BambooHR, mentioned in 4 of 5 answers, ADP in 3

BambooHR in 4 of 5ADP in 3 of 5

Who does AI recommend more?

BambooHR, named ahead of ADP in 4 of 4 answers

BambooHR first in 4ADP never first

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Top HR software brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BambooHR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ADP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BambooHR was listed before ADP in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Gusto2nd
  3. Rippling3rd
  4. Zoho People4th
  5. ADP5th
  6. HiBob6th
  7. Personio–
  8. Namely–
  9. Zenefits–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho People2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiBob2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zenefits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADP or BambooHR more popular in search?

This chart shows how often people search Google for ADP and BambooHR by name. Each line represents a brand's share of searches for all nine HR software brands we track, month by month, from English-language searches worldwide.

ADP and BambooHR among HR software brands worldwide, by month

Share of searches by month for BambooHR, ADP. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingZoho PeopleBambooHRPersonioHiBobADPNamelyGustoZenefits
Oct 202532.2%17.1%19.4%11.7%8.1%3.6%2.8%4.2%0.84%
Nov 202529.3%19%18.8%13%9%3.3%2.6%4.4%0.77%
Dec 202532.8%21.4%17.2%9.8%8.2%3.7%2.4%3.8%0.7%
Jan 202630.5%19.7%18.4%11.1%7.7%4.2%2.7%5.1%0.65%
Feb 202633.8%21.9%14.6%10.1%8.5%3.1%2%5.5%0.59%
Mar 202629.4%19%20.7%10.7%9%3.4%1.7%5.6%0.51%
Apr 202631.6%20.4%19.1%9.4%7.9%3.6%1.8%5.6%0.55%
May 202628.6%22.5%18.4%10.3%8.7%3.3%1.7%6.1%0.4%
Jun 202630.4%19.7%18.5%11%9.3%3.4%2.2%5.2%0.36%
Jul 202633.1%21.5%16.8%9.9%8.3%3.7%1.6%4.9%0.39%
Aug 202632.4%21.1%17.3%9.7%8.2%4.4%2.3%4.3%0.38%
Sep 202633.6%17.9%16.6%10%8.4%5.5%4.4%3.4%0.26%

How has the ADP and BambooHR comparison changed over the last 12 months?

3 findings
  • BambooHR was ahead of ADP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ADP’s share of searches among HR software brands worldwide moved from 3.6% to 5.5%, and its estimated monthly branded searches moved from 51.9K to 92.4K.
  • Across the 12 months ending September 2026, BambooHR’s share of searches among HR software brands worldwide moved from 19.4% to 16.6%, and its estimated monthly branded searches moved from 279K to 280K.

How did search popularity change for HR software brands worldwide in September 2026?

2 changes

  1. In September 2026, ADP gained share of searches among HR software brands worldwide, from 4.4% to 5.5%.

  2. In September 2026, BambooHR lost share of searches among HR software brands worldwide, from 17.3% to 16.6%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using ADP’s and BambooHR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADP

2 branded search terms

  • adp hr
  • adp payroll

BambooHR

16 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr payroll
  • bamboo hr software
  • bamboo hr system
  • BambooHR
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

How the Brand Demand Index is measured

Other head-to-heads among HR software brands

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