How popular isADP?
In September 2026, people searched for ADP by name about 92,400 times worldwide, a 78% increase from the previous year. These searches made up 5.5% of all global HR software brand searches, placing ADP sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about HR software brands, ADP appeared in three of the five answers and was the fifth most recommended of the nine.
ADP is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.
RipplingShare of searches 33.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Zoho PeopleShare of searches 17.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BambooHRShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PersonioShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ADPShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top HR software brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ADP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ADP is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ADP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zoho People2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HiBob2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zenefits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR software brands
5 answers
Asked ChatGPT
“Which HR software brand should I use?”
Asked ChatGPT
“What are the best HR software brands?”
Asked ChatGPT
“What's the best HR software brand for a small HR team?”
Searched Google, AI Overview
“best hr software”
Searched Google, AI Overview
“employee management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which HR software brands compete with ADP?
Share of searches by month for Rippling, Zoho People, BambooHR, Personio, HiBob, ADP, Namely, Gusto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | Zoho People | BambooHR | Personio | HiBob | ADP | Namely | Gusto | Zenefits |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 17.1% | 19.4% | 11.7% | 8.1% | 3.6% | 2.8% | 4.2% | 0.84% |
| Nov 2025 | 29.3% | 19% | 18.8% | 13% | 9% | 3.3% | 2.6% | 4.4% | 0.77% |
| Dec 2025 | 32.8% | 21.4% | 17.2% | 9.8% | 8.2% | 3.7% | 2.4% | 3.8% | 0.7% |
| Jan 2026 | 30.5% | 19.7% | 18.4% | 11.1% | 7.7% | 4.2% | 2.7% | 5.1% | 0.65% |
| Feb 2026 | 33.8% | 21.9% | 14.6% | 10.1% | 8.5% | 3.1% | 2% | 5.5% | 0.59% |
| Mar 2026 | 29.4% | 19% | 20.7% | 10.7% | 9% | 3.4% | 1.7% | 5.6% | 0.51% |
| Apr 2026 | 31.6% | 20.4% | 19.1% | 9.4% | 7.9% | 3.6% | 1.8% | 5.6% | 0.55% |
| May 2026 | 28.6% | 22.5% | 18.4% | 10.3% | 8.7% | 3.3% | 1.7% | 6.1% | 0.4% |
| Jun 2026 | 30.4% | 19.7% | 18.5% | 11% | 9.3% | 3.4% | 2.2% | 5.2% | 0.36% |
| Jul 2026 | 33.1% | 21.5% | 16.8% | 9.9% | 8.3% | 3.7% | 1.6% | 4.9% | 0.39% |
| Aug 2026 | 32.4% | 21.1% | 17.3% | 9.7% | 8.2% | 4.4% | 2.3% | 4.3% | 0.38% |
| Sep 2026 | 33.6% | 17.9% | 16.6% | 10% | 8.4% | 5.5% | 4.4% | 3.4% | 0.26% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 566K | +22.3% | +1.1 points | |
| 2, held 2nd | 17.9% | 301K | 0% | -3.2 points | |
| 3, held 3rd | 16.6% | 280K | +14% | -0.6 points | |
| 4, held 4th | 10% | 168K | +22% | +0.3 points | |
| 5, held 5th | 8.4% | 142K | +21.8% | +0.2 points | |
| 6, held 6th | 5.5% | 92.4K | +48.8% | +1.1 points | |
| 7, moved from 8th to 7th | 4.4% | 74.1K | +123.3% | +2.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 3.4% | 56.7K | -7.4% | -0.9 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.26% | 4.4K | -18.3% | -0.1 points |
1.
Rippling33.6%
Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
17.9%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.2 points.
3.
BambooHR16.6%
Held 3rd. 280K estimated branded searches, +14% vs prior month. Share -0.6 points.
4.
Personio10%
Held 4th. 168K estimated branded searches, +22% vs prior month. Share +0.3 points.
5.
HiBob8.4%
Held 5th. 142K estimated branded searches, +21.8% vs prior month. Share +0.2 points.
6.
ADP5.5%
Held 6th. 92.4K estimated branded searches, +48.8% vs prior month. Share +1.1 points.
7.
Namely4.4%
Moved from 8th to 7th. 74.1K estimated branded searches, +123.3% vs prior month. Share +2.1 points.
8.
Gusto3.4%
Moved from 7th to 8th. 56.7K estimated branded searches, -7.4% vs prior month. Share -0.9 points.
9.
Zenefits0.26%
Held 9th. 4.4K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
Compare popularity between ADP and its closest rivals
Every comparison with ADP
8 comparisons
How has branded search demand for ADP changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ADP worldwide rose from 51.9K to 92.4K.
- Across the 12 months ending September 2026, ADP’s share of searches among HR software brands worldwide increased from 3.6% to 5.5%.
- Across the 12 months ending September 2026, ADP’s share of searches among HR software brands worldwide peaked at 5.5% in September 2026 and was lowest at 3.1% in February 2026.
- Across the 12 months ending September 2026, ADP rose from 7th to 6th among HR software brands worldwide.
How did search popularity change for HR software brands worldwide in September 2026?
6 changes
In September 2026, Namely overtook Gusto to rank 7th among HR software brands worldwide, with 4.4% of the searches.
In September 2026, Rippling gained share of searches among HR software brands worldwide, from 32.4% to 33.6%.
In September 2026, ADP gained share of searches among HR software brands worldwide, from 4.4% to 5.5%.
In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%.
In September 2026, Gusto lost share of searches among HR software brands worldwide, from 4.3% to 3.4%.
In September 2026, BambooHR lost share of searches among HR software brands worldwide, from 17.3% to 16.6%.
How are ADP’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ADP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adp hr
- adp payroll
Who owns ADP?
ADP is owned by ADP. Brandwave also tracks ADP Workforce Now, owned by the same company, worldwide.
Do you work for ADP? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is ADP your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.