How popular isGusto in search?
In August 2026, there were an estimated 76.3K branded searches for Gusto worldwide which held steady over the last 11 months. Gusto holds 13.1% estimated Share of Search among HR software brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which HR software brands compete with Gusto?
Share of Search by month for BambooHR, Personio, HiBob, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Gusto | Namely | Zenefits |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 26.1% | 18.2% | 12.2% | 0.01% | <0.01% |
| Nov 2025 | 40.4% | 27.9% | 19.4% | 12.3% | 0.01% | <0.01% |
| Dec 2025 | 42.4% | 24.1% | 20.3% | 13.2% | 0.02% | <0.01% |
| Jan 2026 | 42% | 25.2% | 17.5% | 15.3% | 0.02% | <0.01% |
| Feb 2026 | 36.6% | 25% | 21.2% | 17.2% | 0.02% | <0.01% |
| Mar 2026 | 43.7% | 22.5% | 19% | 14.9% | 0.01% | <0.01% |
| Apr 2026 | 44.1% | 21.6% | 18.3% | 16% | 0.02% | <0.01% |
| May 2026 | 40.8% | 22.9% | 19.4% | 16.8% | 0.01% | <0.01% |
| Jun 2026 | 40.9% | 24.3% | 20.6% | 14.1% | 0.01% | <0.01% |
| Jul 2026 | 41.1% | 24% | 20.3% | 14.5% | 0.01% | <0.01% |
| Aug 2026 | 42.9% | 23.8% | 20.1% | 13.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 249K | +5% | +1.8 points | |
| 2, held 2nd | 23.8% | 138K | -0.32% | -0.2 points | |
| 3, held 3rd | 20.1% | 117K | -0.2% | -0.2 points | |
| 4, held 4th | 13.1% | 76.3K | -8.9% | -1.4 points | |
| 5, held 5th | 0.01% | 70 | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
BambooHR
42.9%
Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.8 points.
2.
Personio23.8%
Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.2 points.
3.
HiBob
20.1%
Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.2 points.
4.
Gusto13.1%
Held 4th. 76.3K estimated branded searches, -8.9% vs prior month. Share -1.4 points.
5.
Namely0.01%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
6.Zenefits
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Gusto and its closest rivals
How has branded search demand for Gusto changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gusto worldwide held steady, from 78.8K to 76.3K.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR software brands worldwide increased from 12.2% to 13.1%.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR software brands worldwide peaked at 17.2% in February 2026 and was lowest at 12.2% in October 2025.
How did search popularity change for HR software brands worldwide in August 2026?
5 changes
In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.
In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.
Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.
Where does Gusto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| HR and payroll software for small and midsize businesses | 7th of 8 | 3.4% | Show ranking |
| Payroll services | 5th of 6 | 3.8% | Show ranking |
| Payroll software | 5th of 5 | 3.8% | Show ranking |
| HR software brands | 4th of 6 | 13.1% | Shown above |
How is Gusto measured?
Brandwave collects information about searches that people make online using Gusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
40 branded search terms
- gusto accounting software
- gusto app
- gusto benefits
- gusto com
- gusto company
- gusto contractor
- gusto cost
- gusto embedded payroll
- gusto for payroll
- gusto for small business
- gusto hr
- gusto hr software
- gusto international contractors
- gusto online payroll
- gusto pay
- gusto paycheck
- gusto payment
- gusto payroll
- gusto payroll app
- gusto payroll company
- gusto payroll cost
- gusto payroll for small business
- gusto payroll pricing
- gusto payroll processing
- gusto payroll provider
- gusto payroll services
- gusto payroll software
- gusto payroll software for small business
- gusto payroll solutions
- gusto payroll system
- gusto platform
- gusto pricing
- gusto pricing payroll
- gusto small business payroll
- gusto software
- gusto time clock
- gusto time tracking
- gusto timetracking
- gusto zen payroll
- gusto.com
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Is Gusto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.