Brandwave

Benefitfocus vs Gusto:Which is searched more?

In September 2026, Gusto had more branded searches than Benefitfocus among benefits administration platforms worldwide. Gusto had about 43,900 branded searches, while Benefitfocus had 3,600. Gusto made up 2.7% of all benefits administration platform searches we track, and Benefitfocus accounted for 0.22%. These are worldwide searches for English-language branded terms.

Share of searches among benefits administration platforms worldwide in September 2026Is Benefitfocus or Gusto more popular in search?
Benefitfocus0.22%3.6K searches
vs
Gusto2.7%43.9K searches

Follow Benefitfocus vs Gusto and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Benefitfocus or Gusto more popular in search?

Compare the platforms used to run employee benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Benefitfocus and Gusto among benefits administration platforms worldwide, by month

Share of searches by month for Gusto, Benefitfocus. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingADP Workforce NowWEXEmployee NavigatorJustworksGustobswiftPlanSourceBusinessolverBenefitfocusSequoia
Oct 202529.9%35.6%15.6%7.1%4%3.8%1.8%0.96%0.64%0.43%0.19%
Nov 202524.6%35.7%16.3%10.7%4%3.7%2.1%1.8%0.43%0.43%0.23%
Dec 202528.1%33.5%18.6%10%3.8%3.2%1.4%0.74%0.33%0.22%0.15%
Jan 202626.2%38%18%6.2%4.3%4.3%1.3%0.83%0.46%0.25%0.2%
Feb 202629.4%34.8%18.7%5.7%3.9%4.7%1.1%0.77%0.42%0.28%0.15%
Mar 202628.6%33.7%18.1%6.7%4.7%5.4%1.1%0.74%0.5%0.27%0.18%
Apr 202629.3%34.6%18%5.7%4.8%5.1%1.1%0.62%0.41%0.23%0.18%
May 202626.2%37.7%16%7.5%4.3%5.4%1.2%0.68%0.45%0.3%0.16%
Jun 202630%35.6%15.6%7.1%4.1%4.9%1.2%0.64%0.43%0.28%0.12%
Jul 202630.6%36.3%15.9%6%4.1%4.3%1.2%0.65%0.44%0.24%0.13%
Aug 202630.5%36.3%15.4%7.3%4.1%3.8%1.2%0.65%0.44%0.24%0.13%
Sep 202634.9%34%14.5%6.8%4.7%2.7%1.1%0.61%0.41%0.22%0.12%

How has the Benefitfocus and Gusto comparison changed over the last 12 months?

3 findings

How did search popularity change for benefits administration platforms worldwide in September 2026?

2 changes

  1. In September 2026, Gusto lost share of searches among benefits administration platforms worldwide, from 3.8% to 2.7%.

  2. Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Benefitfocus’ and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Benefitfocus

1 branded search term

  • benefitfocus

Gusto

26 branded search terms

  • gusto accounting software
  • gusto app
  • gusto benefits
  • gusto company
  • gusto contractor
  • gusto embedded payroll
  • gusto for payroll
  • gusto international contractors
  • gusto pay
  • gusto paycheck
  • gusto payment
  • gusto payroll
  • gusto payroll app
  • gusto payroll company
  • gusto payroll processing
  • gusto payroll provider
  • gusto payroll services
  • gusto payroll software
  • gusto payroll solutions
  • gusto payroll system
  • gusto platform
  • gusto software
  • gusto time clock
  • gusto time tracking
  • gusto timetracking
  • gusto zen payroll

How the Brand Demand Index is measured

Other head-to-heads among benefits administration platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free