How popular isBenefitfocus in search?
In August 2026, there were an estimated 3.6K branded searches for Benefitfocus worldwide which is down 45.5% over the last 11 months. Benefitfocus holds 3.3% estimated Share of Search among benefits administration platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Justworks58.6%
WEX30.3%
Businessolver6%
Benefitfocus3.3%
Sequoia1.7%
Follow Benefitfocus and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which benefits administration platforms compete with Benefitfocus?
Share of Search by month for Justworks, WEX, Businessolver, Benefitfocus. The figures are in the table below the chart.
View monthly share of search table
| Month | Justworks | WEX | Businessolver | Benefitfocus | Sequoia |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 32.7% | 8% | 5.3% | 2.3% |
| Nov 2025 | 49.1% | 38% | 5.1% | 5.1% | 2.8% |
| Dec 2025 | 46.9% | 44.7% | 4% | 2.7% | 1.8% |
| Jan 2026 | 46.3% | 44.1% | 4.8% | 2.6% | 2.1% |
| Feb 2026 | 50.4% | 39% | 5.2% | 3.5% | 1.9% |
| Mar 2026 | 54.4% | 34.8% | 5.7% | 3.1% | 2% |
| Apr 2026 | 59.1% | 30.9% | 5% | 2.7% | 2.2% |
| May 2026 | 57.9% | 30% | 6% | 4% | 2.2% |
| Jun 2026 | 54.6% | 34.4% | 5.6% | 3.7% | 1.6% |
| Jul 2026 | 54.8% | 34.8% | 5.7% | 3.1% | 1.6% |
| Aug 2026 | 58.6% | 30.3% | 6% | 3.3% | 1.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 64.1K | +0.27% | +3.8 points | |
| 2, held 2nd | 30.3% | 33.1K | -18.3% | -4.5 points | |
| 3, held 3rd | 6% | 6.6K | 0% | +0.4 points | |
| 4, held 4th | 3.3% | 3.6K | 0% | +0.2 points | |
| 5, held 5th | 1.7% | 1.9K | 0% | +0.1 points |
58.6%
Held 1st. 64.1K estimated branded searches, +0.27% vs prior month. Share +3.8 points.
2.
WEX30.3%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.5 points.
6%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.3%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Sequoia1.7%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Benefitfocus and its closest rivals
How has branded search demand for Benefitfocus changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Benefitfocus worldwide fell from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Benefitfocus’ estimated Share of Search among benefits administration platforms worldwide decreased from 5.3% to 3.3%.
- Across the 11 months ending August 2026, Benefitfocus’ estimated Share of Search among benefits administration platforms worldwide peaked at 5.3% in October 2025 and was lowest at 2.6% in January 2026.
How did search popularity change for benefits administration platforms worldwide in August 2026?
5 changes
In August 2026, Justworks gained estimated Share of Search among benefits administration platforms worldwide, from 54.8% to 58.6%.
In August 2026, WEX lost estimated Share of Search among benefits administration platforms worldwide, from 34.8% to 30.3%.
Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for Sequoia worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for Businessolver worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How is Benefitfocus measured?
Brandwave collects information about searches that people make online using Benefitfocus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- benefitfocus
Do you work for Benefitfocus? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Benefitfocus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.