Benefitfocus vs Sequoia:Which is more popular by branded search?
In August 2026, Benefitfocus had more branded searches than Sequoia among benefits administration platforms worldwide. Benefitfocus was estimated to have 3.6K branded searches compared to Sequoia’s 1.9K, and held a 3.3% Share of Search versus Sequoia’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benefitfocus or Sequoia?
Compare the platforms used to run employee benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benefitfocus, Sequoia. The figures are in the table below the chart.
View monthly share of search table
| Month | Justworks | WEX | Businessolver | Benefitfocus | Sequoia |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 32.7% | 8% | 5.3% | 2.3% |
| Nov 2025 | 49.1% | 38% | 5.1% | 5.1% | 2.8% |
| Dec 2025 | 46.9% | 44.7% | 4% | 2.7% | 1.8% |
| Jan 2026 | 46.3% | 44.1% | 4.8% | 2.6% | 2.1% |
| Feb 2026 | 50.4% | 39% | 5.2% | 3.5% | 1.9% |
| Mar 2026 | 54.4% | 34.8% | 5.7% | 3.1% | 2% |
| Apr 2026 | 59.1% | 30.9% | 5% | 2.7% | 2.2% |
| May 2026 | 57.9% | 30% | 6% | 4% | 2.2% |
| Jun 2026 | 54.6% | 34.4% | 5.6% | 3.7% | 1.6% |
| Jul 2026 | 54.8% | 34.8% | 5.7% | 3.1% | 1.6% |
| Aug 2026 | 58.6% | 30.3% | 6% | 3.3% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Benefitfocus and Sequoia comparison changed over the last 12 months?
3 findings
- Benefitfocus was ahead of Sequoia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Benefitfocus’ estimated Share of Search among benefits administration platforms worldwide moved from 5.3% to 3.3%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Sequoia’s estimated Share of Search among benefits administration platforms worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for benefits administration platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for Sequoia worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Benefitfocus’ and Sequoia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefitfocus
1 branded search term
- benefitfocus
Sequoia
1 branded search term
- sequoia benefits
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.