Brandwave

How popular isJustworks in search?

In August 2026, there were an estimated 64.1K branded searches for Justworks worldwide which held steady over the last 11 months. Justworks holds 58.6% estimated Share of Search among benefits administration platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Justworks58.6%
  2. WEX30.3%
  3. Businessolver6%
  4. Benefitfocus3.3%
  5. Sequoia1.7%
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Which benefits administration platforms compete with Justworks?

Justworks against benefits administration platforms worldwide, by month

Share of Search by month for Justworks, WEX, Businessolver, Benefitfocus. The figures are in the table below the chart.

View monthly share of search table
MonthJustworksWEXBusinessolverBenefitfocusSequoia
Oct 202551.6%32.7%8%5.3%2.3%
Nov 202549.1%38%5.1%5.1%2.8%
Dec 202546.9%44.7%4%2.7%1.8%
Jan 202646.3%44.1%4.8%2.6%2.1%
Feb 202650.4%39%5.2%3.5%1.9%
Mar 202654.4%34.8%5.7%3.1%2%
Apr 202659.1%30.9%5%2.7%2.2%
May 202657.9%30%6%4%2.2%
Jun 202654.6%34.4%5.6%3.7%1.6%
Jul 202654.8%34.8%5.7%3.1%1.6%
Aug 202658.6%30.3%6%3.3%1.7%
Sep 2026—————

  1. 1.Justworks

    58.6%

    Held 1st. 64.1K estimated branded searches, +0.27% vs prior month. Share +3.8 points.

  2. 2.WEX

    30.3%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  3. 3.Businessolver

    6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Benefitfocus

    3.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sequoia

    1.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Justworks and its closest rivals

How has branded search demand for Justworks changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Justworks worldwide held steady, from 63.9K to 64.1K.
  • Across the 11 months ending August 2026, Justworks’ estimated Share of Search among benefits administration platforms worldwide increased from 51.6% to 58.6%.
  • Across the 11 months ending August 2026, Justworks’ estimated Share of Search among benefits administration platforms worldwide peaked at 59.1% in April 2026 and was lowest at 46.3% in January 2026.

How did search popularity change for benefits administration platforms worldwide in August 2026?

  1. In August 2026, Justworks gained estimated Share of Search among benefits administration platforms worldwide, from 54.8% to 58.6%.

  2. In August 2026, WEX lost estimated Share of Search among benefits administration platforms worldwide, from 34.8% to 30.3%.

  3. Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Sequoia worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Businessolver worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

Where does Justworks compete?

Justworks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
HR and payroll software for small and midsize businesses8th of 82.8%Show ranking
Benefits administration platforms1st of 558.6%Shown above

How is Justworks measured?

Brandwave collects information about searches that people make online using Justworks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • Justworks
  • justworks 401k
  • justworks app
  • justworks benefits
  • justworks com
  • justworks company
  • justworks health plans
  • justworks hr
  • justworks payroll
  • justworks peo
  • justworks peo pricing
  • justworks pricing
  • justworks time tracking
  • peo justworks

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How the Brand Demand Index is measured

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