Brandwave

Connecteam vs Gusto:Which is more popular?

In September 2026, Connecteam had more branded searches than Gusto among employee onboarding platforms worldwide. Connecteam had about 114,000 branded searches, while Gusto had 170. Connecteam made up 15.8% of all employee onboarding platform searches we track, and Gusto accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about employee onboarding platforms, Connecteam and Gusto each appeared in two of the five answers. Connecteam and Gusto were each mentioned first in two of the four answers that named either.

Among employee onboarding platforms worldwide in September 2026

Who do people search for more?

Connecteam, about 669 searches for every 1 for Gusto

Connecteam 114K searchesGusto 170 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Connecteam in 2 of 5Gusto in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Connecteam first in 2Gusto first in 2

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Top employee onboarding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Connecteam was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Gusto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Connecteam and Gusto were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. Connecteam4th
  5. Enboarder5th
  6. Deel6th
  7. Workday7th
  8. HiBob8th
  9. Trainual9th
  10. Talentech–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Enboarder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gusto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trainual1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talentech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about employee onboarding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Connecteam or Gusto more popular in search?

This chart shows how often people search Google for Connecteam and Gusto by name. Each line represents a brand's share of searches for all 13 employee onboarding platforms we track, month by month, from English-language searches worldwide.

Connecteam and Gusto among employee onboarding platforms worldwide, by month

Share of searches by month for Connecteam, Gusto. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingConnecteamTrainualTalentechEnboarderAppicalClick BoardingWorkdayBoardonBambooHRGustoDeelHiBob
Oct 202574.7%18.2%5.3%0.64%0.39%0.33%0.12%0.1%0.05%0.02%0.03%0.01%0.01%
Nov 202571.7%21.4%5.1%0.72%0.36%0.38%0.11%0.09%0.07%0.02%0.03%0.02%<0.01%
Dec 202576.4%18.6%3.7%0.52%0.32%0.23%0.1%0.05%0.1%0.01%0.02%0.01%<0.01%
Jan 202671.9%21.4%5.1%0.69%0.37%0.27%0.11%0.07%0.05%0.02%0.03%0.01%0.01%
Feb 202675.5%18.3%4.4%0.73%0.4%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Mar 202674.8%18.2%5.3%0.72%0.39%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Apr 202675.5%18.4%4.4%0.71%0.4%0.29%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
May 202671.8%21.3%5.1%0.85%0.36%0.33%0.13%0.09%0.05%0.03%0.03%0.01%<0.01%
Jun 202675.6%18.5%4.4%0.62%0.31%0.29%0.1%0.08%0.03%0.02%0.03%0.01%0.01%
Jul 202675.7%18.5%4.4%0.42%0.31%0.29%0.12%0.08%0.04%0.02%0.03%0.01%0.01%
Aug 202675.4%18.6%4.4%0.73%0.31%0.29%0.1%0.08%0.04%0.02%0.03%0.01%0.01%
Sep 202678.8%15.8%3.8%0.76%0.27%0.25%0.08%0.07%0.04%0.02%0.02%0.02%<0.01%

How has the Connecteam and Gusto comparison changed over the last 12 months?

3 findings

How did search popularity change for employee onboarding platforms worldwide in September 2026?

2 changes

  1. In September 2026, Connecteam lost share of searches among employee onboarding platforms worldwide, from 18.6% to 15.8%.

  2. In September 2026, Gusto fell from 10th to 11th among employee onboarding platforms worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Connecteam’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connecteam

3 branded search terms

  • connecteam
  • connecteam app
  • connecteam software

Gusto

1 branded search term

  • gusto onboarding

How the Brand Demand Index is measured

Other head-to-heads among employee onboarding platforms

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