ADP Workforce Now vs Gusto:Which is more popular?
In September 2026, ADP Workforce Now had more branded searches than Gusto among HR information systems worldwide. ADP Workforce Now had about 550,000 branded searches, while Gusto had 7,900. ADP Workforce Now made up 13.6% of all HR information system searches we track, and Gusto accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about HR information systems, Gusto appeared in four of the five answers and ADP Workforce Now in three. Gusto was mentioned before ADP Workforce Now in three out of four answers.
Who do people search for more?
ADP Workforce Now, about 70 searches for every 1 for Gusto
Who does AI mention more?
Gusto, mentioned in 4 of 5 answers, ADP Workforce Now in 3
Who does AI recommend more?
Gusto, named ahead of ADP Workforce Now in 3 of 4 answers
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Top HR information systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gusto was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ADP Workforce Now was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gusto was listed before ADP Workforce Now in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gusto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ADP Workforce Now3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR information systems
5 answers
Asked ChatGPT
“Which HR information system should I use?”
Asked ChatGPT
“What are the best HR information systems?”
Asked ChatGPT
“What's the best HR information system for employee records?”
Searched Google, AI Overview
“hr information system”
Searched Google, AI Overview
“employee database software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is ADP Workforce Now or Gusto more popular in search?
This chart shows how often people search Google for ADP Workforce Now and Gusto by name. Each line represents a brand's share of searches for all eight HR information systems we track, month by month, from English-language searches worldwide.
Share of searches by month for ADP Workforce Now, Gusto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Workday | Rippling | ADP Workforce Now | BambooHR | Personio | HiBob | Namely | Gusto |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 11.9% | 14.2% | 7.2% | 4.4% | 3% | 1% | 0.21% |
| Nov 2025 | 55.1% | 11.4% | 16.5% | 7.3% | 5% | 3.5% | 1% | 0.24% |
| Dec 2025 | 54.2% | 13.7% | 16.3% | 7.2% | 4.1% | 3.4% | 0.98% | 0.2% |
| Jan 2026 | 56.1% | 11.6% | 16.8% | 7% | 4.2% | 2.9% | 1% | 0.41% |
| Feb 2026 | 59.7% | 12.4% | 14.6% | 5.4% | 3.7% | 3.1% | 0.72% | 0.43% |
| Mar 2026 | 56.9% | 11.8% | 13.9% | 8.3% | 4.3% | 3.6% | 0.69% | 0.5% |
| Apr 2026 | 58.5% | 12.1% | 14.3% | 7.3% | 3.6% | 3% | 0.71% | 0.43% |
| May 2026 | 55.6% | 11.6% | 16.6% | 7.4% | 4.2% | 3.5% | 0.67% | 0.34% |
| Jun 2026 | 57.7% | 11.9% | 14.1% | 7.2% | 4.3% | 3.6% | 0.85% | 0.29% |
| Jul 2026 | 59.4% | 12.3% | 14.5% | 6.2% | 3.7% | 3.1% | 0.59% | 0.24% |
| Aug 2026 | 59.1% | 12.2% | 14.5% | 6.5% | 3.6% | 3.1% | 0.87% | 0.24% |
| Sep 2026 | 55.7% | 14% | 13.6% | 6.9% | 4.2% | 3.5% | 1.8% | 0.2% |
How has the ADP Workforce Now and Gusto comparison changed over the last 12 months?
3 findings
- ADP Workforce Now was ahead of Gusto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADP Workforce Now’s share of searches among HR information systems worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Gusto’s share of searches among HR information systems worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches moved from 8.2K to 7.9K.
How did search popularity change for HR information systems worldwide in September 2026?
2 changes
In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches.
In September 2026, ADP Workforce Now lost share of searches among HR information systems worldwide, from 14.5% to 13.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ADP Workforce Now’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ADP Workforce Now
1 branded search term
- adp workforce now
Gusto
2 branded search terms
- gusto hr
- gusto software
Other head-to-heads among HR information systems
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