Flexible employee benefits platforms:Which brands are most popular in search?
In August 2026, Benepass was the most searched among flexible employee benefits platforms worldwide, with an estimated 14.9K branded searches and 67.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare platforms for administering flexible benefits and employee spending allowances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Benepass, Ben, Espresa, Forma. The figures are in the table below the chart.
View monthly share of search table
| Month | Benepass | Ben | Espresa | Forma | Compt |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 23% | 19.4% | 5.7% | 0.21% |
| Nov 2025 | 55.6% | 20.2% | 17.1% | 6.9% | 0.18% |
| Dec 2025 | 65.8% | 15.3% | 11.2% | 7.5% | 0.18% |
| Jan 2026 | 68.8% | 14% | 11.5% | 5.4% | 0.21% |
| Feb 2026 | 69% | 16.2% | 9.5% | 5.2% | 0.15% |
| Mar 2026 | 62.6% | 22.1% | 10.4% | 4.6% | 0.27% |
| Apr 2026 | 66.4% | 18.9% | 9.1% | 5.4% | 0.25% |
| May 2026 | 61.8% | 20.8% | 12.5% | 4.7% | 0.17% |
| Jun 2026 | 65.7% | 18.2% | 11% | 4.8% | 0.26% |
| Jul 2026 | 67.1% | 16.9% | 11.3% | 4.5% | 0.22% |
| Aug 2026 | 67.3% | 16.8% | 11.3% | 4.5% | 0.18% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 14.9K | -0.27% | +0.2 points | |
| 2, held 2nd | 16.8% | 3.7K | -1.3% | -0.1 points | |
| 3, held 3rd | 11.3% | 2.5K | -0.8% | 0 points | |
| 4, held 4th | 4.5% | 990 | 0% | 0 points | |
| 5, held 5th | 0.18% | 40 | -20% | 0 points |
1.
Benepass67.3%
held 1st · 14.9K estimated branded searches · -0.27% vs prior month · +0.2 points
2.
Ben16.8%
held 2nd · 3.7K estimated branded searches · -1.3% vs prior month · -0.1 points
3.
Espresa11.3%
held 3rd · 2.5K estimated branded searches · -0.8% vs prior month · 0 points
4.
Forma4.5%
held 4th · 990 estimated branded searches · 0% vs prior month · 0 points
5.
Compt0.18%
held 5th · 40 estimated branded searches · -20% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among flexible employee benefits platforms worldwide?
5 brands
In August 2026, Benepass was the most searched among flexible employee benefits platforms worldwide, with an estimated 14.9K branded searches and 67.3% estimated Share of Search within this set. Ben is in 2nd place, 50.5 percentage points behind at 16.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Benepass | 51.6% → 67.3% | 69%Feb 2026 | 51.6%Oct 2025 | 1st |
| Ben | 23% → 16.8% | 23%Oct 2025 | 14%Jan 2026 | 2nd |
| Espresa | 19.4% → 11.3% | 19.4%Oct 2025 | 9.1%Apr 2026 | 3rd |
| Forma | 5.7% → 4.5% | 7.5%Dec 2025 | 4.5%Jul 2026 | 4th |
| Compt | 0.21% → 0.18% | 0.27%Mar 2026 | 0.15%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide increased from 51.6% to 67.3%.
- Across the 11 months ending August 2026, Ben’s estimated Share of Search among flexible employee benefits platforms worldwide decreased from 23% to 16.8%.
- Across the 11 months ending August 2026, Espresa’s estimated Share of Search among flexible employee benefits platforms worldwide decreased from 19.4% to 11.3%.
- Across the 11 months ending August 2026, Forma’s estimated Share of Search among flexible employee benefits platforms worldwide decreased from 5.7% to 4.5%.
- Across the 11 months ending August 2026, Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide peaked at 69% in February 2026 and was lowest at 51.6% in October 2025.
- Across the 11 months ending August 2026, Ben’s estimated Share of Search among flexible employee benefits platforms worldwide peaked at 23% in October 2025 and was lowest at 14% in January 2026.
- Across the 11 months ending August 2026, Espresa’s estimated Share of Search among flexible employee benefits platforms worldwide peaked at 19.4% in October 2025 and was lowest at 9.1% in April 2026.
- Across the 11 months ending August 2026, Forma’s estimated Share of Search among flexible employee benefits platforms worldwide peaked at 7.5% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, Compt held steady: its estimated Share of Search among flexible employee benefits platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for flexible employee benefits platforms worldwide in August 2026?
4 changes
Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide has gained ground for 3 months in a row, from 61.8% to 67.3% in August 2026.
Ben’s estimated Share of Search among flexible employee benefits platforms worldwide has lost ground for 3 months in a row, from 20.8% to 16.8% in August 2026.
Estimated monthly branded searches for Espresa worldwide fell 33.4% over 11 measured months, from 3.7K to 2.5K in August 2026.
Estimated monthly branded searches for Forma worldwide fell 10% over 11 measured months, from 1.1K to 990 in August 2026.
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