How popular isBenepass in search?
In September 2026, people searched for Benepass by name about 14,900 times worldwide, a 49.5% increase from the previous year. These searches made up 2.1% of all global flexible employee benefits platform searches, placing Benepass fourth out of eight platforms. These are worldwide searches for English-language branded terms.
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Which flexible employee benefits platforms compete with Benepass?
Share of searches by month for Rippling, Employee Navigator, Gusto, Benepass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | Employee Navigator | Gusto | Benepass | Ben | Espresa | Forma | Compt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 17.7% | 4.6% | 1.6% | 0.71% | 0.59% | 0.17% | <0.01% |
| Nov 2025 | 63.8% | 27.8% | 4.8% | 2% | 0.74% | 0.62% | 0.25% | <0.01% |
| Dec 2025 | 67.7% | 24.2% | 4.2% | 2.7% | 0.62% | 0.45% | 0.3% | <0.01% |
| Jan 2026 | 72.4% | 17.1% | 5.4% | 3.5% | 0.71% | 0.58% | 0.27% | 0.01% |
| Feb 2026 | 76.2% | 14.8% | 4.7% | 3% | 0.69% | 0.41% | 0.22% | <0.01% |
| Mar 2026 | 72.9% | 17.2% | 5.4% | 2.8% | 1% | 0.47% | 0.2% | 0.01% |
| Apr 2026 | 75.4% | 14.6% | 5.6% | 2.9% | 0.83% | 0.4% | 0.24% | 0.01% |
| May 2026 | 69.5% | 19.9% | 6.2% | 2.7% | 0.9% | 0.54% | 0.2% | <0.01% |
| Jun 2026 | 73.5% | 17.5% | 5.5% | 2.4% | 0.65% | 0.39% | 0.17% | <0.01% |
| Jul 2026 | 76.7% | 15% | 4.6% | 2.5% | 0.62% | 0.41% | 0.16% | <0.01% |
| Aug 2026 | 74.3% | 17.7% | 4.5% | 2.4% | 0.59% | 0.4% | 0.16% | <0.01% |
| Sep 2026 | 78.4% | 15.2% | 3.3% | 2.1% | 0.53% | 0.42% | 0.14% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 566K | +22.3% | +4.1 points | |
| 2, held 2nd | 15.2% | 110K | 0% | -2.4 points | |
| 3, held 3rd | 3.3% | 23.5K | -16.4% | -1.3 points | |
| 4, held 4th | 2.1% | 14.9K | -0.07% | -0.3 points | |
| 5, held 5th | 0.53% | 3.8K | +4.1% | -0.1 points | |
| 6, held 6th | 0.42% | 3K | +21.5% | 0 points | |
| 7, held 7th | 0.14% | 980 | 0% | 0 points | |
| 8, held 8th | 0.01% | 90 | +125% | 0 points |
1.
Rippling78.4%
Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +4.1 points.
15.2%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.
Gusto3.3%
Held 3rd. 23.5K estimated branded searches, -16.4% vs prior month. Share -1.3 points.
4.
Benepass2.1%
Held 4th. 14.9K estimated branded searches, -0.07% vs prior month. Share -0.3 points.
5.
Ben0.53%
Held 5th. 3.8K estimated branded searches, +4.1% vs prior month. Share -0.1 points.
6.
Espresa0.42%
Held 6th. 3K estimated branded searches, +21.5% vs prior month. Share 0 points.
7.
Forma0.14%
Held 7th. 980 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Compt0.01%
Held 8th. 90 estimated branded searches, +125% vs prior month. Share 0 points.
Compare search popularity between Benepass and its closest rivals
Every comparison with Benepass
7 comparisons
How has branded search demand for Benepass changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Benepass worldwide rose from 9.9K to 14.9K.
- Across the 12 months ending September 2026, Benepass’ share of searches among flexible employee benefits platforms worldwide peaked at 3.5% in January 2026 and was lowest at 1.6% in October 2025.
How did search popularity change for flexible employee benefits platforms worldwide in September 2026?
6 changes
In September 2026, Rippling gained share of searches among flexible employee benefits platforms worldwide, from 74.3% to 78.4%.
In September 2026, Employee Navigator lost share of searches among flexible employee benefits platforms worldwide, from 17.7% to 15.2%.
In September 2026, Gusto lost share of searches among flexible employee benefits platforms worldwide, from 4.5% to 3.3%.
Estimated monthly branded searches for Compt worldwide rose 125% over 12 measured months, from 40 to 90 in September 2026.
Estimated monthly branded searches for Benepass worldwide rose 49.5% over 12 measured months, from 9.9K to 14.9K in September 2026.
Estimated monthly branded searches for Espresa worldwide fell 18.7% over 12 measured months, from 3.7K to 3K in September 2026.
How are Benepass’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Benepass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- benepass
- benepass app
- benepass benefits
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Is Benepass your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.