Brandwave

Appical vs Gusto:Which is more popular?

In September 2026, Appical had more branded searches than Gusto among employee onboarding platforms worldwide. Appical had about 1,810 branded searches, while Gusto had 170. Appical made up 0.25% of all employee onboarding platform searches we track, and Gusto accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about employee onboarding platforms, Gusto appeared in two of the five answers and Appical in none.

Among employee onboarding platforms worldwide in September 2026

Who do people search for more?

Appical, about 11 searches for every 1 for Gusto

Appical 1.8K searchesGusto 170 searches

Who does AI mention more?

Gusto, mentioned in 2 of 5 answers, Appical in 0

Gusto in 2 of 5Appical in 0 of 5

Who does AI recommend more?

Gusto, the only one of the two named

Gusto first in 2Appical never named

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Top employee onboarding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gusto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Appical did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. Connecteam4th
  5. Enboarder5th
  6. Deel6th
  7. Workday7th
  8. HiBob8th
  9. Trainual9th
  10. +1 more
  11. Appical–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Enboarder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gusto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trainual1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Appical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about employee onboarding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Appical or Gusto more popular in search?

This chart shows how often people search Google for Appical and Gusto by name. Each line represents a brand's share of searches for all 13 employee onboarding platforms we track, month by month, from English-language searches worldwide.

Appical and Gusto among employee onboarding platforms worldwide, by month

Share of searches by month for Appical, Gusto. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingConnecteamTrainualTalentechEnboarderAppicalClick BoardingWorkdayBoardonBambooHRGustoDeelHiBob
Oct 202574.7%18.2%5.3%0.64%0.39%0.33%0.12%0.1%0.05%0.02%0.03%0.01%0.01%
Nov 202571.7%21.4%5.1%0.72%0.36%0.38%0.11%0.09%0.07%0.02%0.03%0.02%<0.01%
Dec 202576.4%18.6%3.7%0.52%0.32%0.23%0.1%0.05%0.1%0.01%0.02%0.01%<0.01%
Jan 202671.9%21.4%5.1%0.69%0.37%0.27%0.11%0.07%0.05%0.02%0.03%0.01%0.01%
Feb 202675.5%18.3%4.4%0.73%0.4%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Mar 202674.8%18.2%5.3%0.72%0.39%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Apr 202675.5%18.4%4.4%0.71%0.4%0.29%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
May 202671.8%21.3%5.1%0.85%0.36%0.33%0.13%0.09%0.05%0.03%0.03%0.01%<0.01%
Jun 202675.6%18.5%4.4%0.62%0.31%0.29%0.1%0.08%0.03%0.02%0.03%0.01%0.01%
Jul 202675.7%18.5%4.4%0.42%0.31%0.29%0.12%0.08%0.04%0.02%0.03%0.01%0.01%
Aug 202675.4%18.6%4.4%0.73%0.31%0.29%0.1%0.08%0.04%0.02%0.03%0.01%0.01%
Sep 202678.8%15.8%3.8%0.76%0.27%0.25%0.08%0.07%0.04%0.02%0.02%0.02%<0.01%

How has the Appical and Gusto comparison changed over the last 12 months?

3 findings
  • Appical was ahead of Gusto in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Appical’s share of searches among employee onboarding platforms worldwide moved from 0.33% to 0.25%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
  • Across the 12 months ending September 2026, Gusto’s share of searches among employee onboarding platforms worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for employee onboarding platforms worldwide in September 2026?

2 changes

  1. In September 2026, Gusto fell from 10th to 11th among employee onboarding platforms worldwide.

  2. Estimated monthly branded searches for Appical worldwide fell 12.1% over 12 measured months, from 2.1K to 1.8K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Appical’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appical

4 branded search terms

  • appical
  • appical app
  • appical onboarding
  • onboarding appical

Gusto

1 branded search term

  • gusto onboarding

How the Brand Demand Index is measured

Other head-to-heads among employee onboarding platforms

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