Gusto vs HiBob:Which is more popular by branded search?
In August 2026, HiBob had more branded searches than Gusto among HR and payroll software for small and midsize businesses worldwide. HiBob was estimated to have 117K branded searches compared to Gusto’s 76.3K, and held a 5.2% Share of Search versus Gusto’s 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Gusto or HiBob?
Compare HR, payroll, and people-management software sold to small and midsize businesses, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HiBob, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | BambooHR | RUN Powered by ADP | Personio | HiBob | Gusto | Justworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 23.8% | 11.2% | 7.9% | 6.7% | 4.7% | 3.1% | 2.5% |
| Nov 2025 | 37.9% | 22.6% | 11.3% | 8.6% | 7.8% | 5.4% | 3.4% | 2.9% |
| Dec 2025 | 41.4% | 22.8% | 10.1% | 9.4% | 5.7% | 4.8% | 3.1% | 2.6% |
| Jan 2026 | 44.4% | 20.2% | 10.2% | 8.3% | 6.1% | 4.3% | 3.7% | 2.8% |
| Feb 2026 | 42.4% | 23.5% | 8.6% | 8% | 5.9% | 5% | 4% | 2.7% |
| Mar 2026 | 36.6% | 21.5% | 13% | 9.1% | 6.7% | 5.7% | 4.4% | 3.1% |
| Apr 2026 | 39.1% | 21.9% | 12% | 8.5% | 5.9% | 5% | 4.3% | 3.3% |
| May 2026 | 39.1% | 20.2% | 11.7% | 8.9% | 6.6% | 5.6% | 4.8% | 3% |
| Jun 2026 | 38.8% | 21% | 11.9% | 8.4% | 7.1% | 6% | 4.1% | 2.7% |
| Jul 2026 | 40.8% | 21.8% | 10.5% | 9.1% | 6.1% | 5.2% | 3.7% | 2.8% |
| Aug 2026 | 40.9% | 22.1% | 11.1% | 8.4% | 6.1% | 5.2% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Gusto and HiBob comparison changed over the last 12 months?
3 findings
- HiBob was ahead of Gusto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 3.1% to 3.4%, and its estimated monthly branded searches moved from 78.8K to 76.3K.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 118K to 117K.
How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?
1 change
Gusto’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has lost ground for 3 months in a row, from 4.8% to 3.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gusto’s and HiBob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gusto
40 branded search terms
- gusto accounting software
- gusto app
- gusto benefits
- gusto com
- gusto company
- gusto contractor
- gusto cost
- gusto embedded payroll
- gusto for payroll
- gusto for small business
- gusto hr
- gusto hr software
- gusto international contractors
- gusto online payroll
- gusto pay
- gusto paycheck
- gusto payment
- gusto payroll
- gusto payroll app
- gusto payroll company
- gusto payroll cost
- gusto payroll for small business
- gusto payroll pricing
- gusto payroll processing
- gusto payroll provider
- gusto payroll services
- gusto payroll software
- gusto payroll software for small business
- gusto payroll solutions
- gusto payroll system
- gusto platform
- gusto pricing
- gusto pricing payroll
- gusto small business payroll
- gusto software
- gusto time clock
- gusto time tracking
- gusto timetracking
- gusto zen payroll
- gusto.com
HiBob
18 branded search terms
- bob hr
- HiBob
- hibob app
- hibob company
- hibob cost
- hibob demo
- hibob hr
- hibob hr software
- hibob hr system
- hibob hris
- hibob integrations
- hibob onboarding
- hibob payroll
- hibob performance management
- hibob platform
- hibob pricing
- hibob software
- hibob.com
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