Brandwave

Gusto vs Zoho People:Which is more popular?

In September 2026, Zoho People had more branded searches than Gusto among HR software brands worldwide. Zoho People had about 301,000 branded searches, while Gusto had 56,700. Zoho People made up 17.9% of all HR software brand searches we track, and Gusto accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about HR software brands, Gusto appeared in all five answers and Zoho People in two. Gusto was mentioned before Zoho People in four out of five answers.

Among HR software brands worldwide in September 2026

Who do people search for more?

Zoho People, about 5 searches for every 1 for Gusto

Zoho People 301K searchesGusto 56.7K searches

Who does AI mention more?

Gusto, mentioned in every answer we collected

Gusto in 5 of 5Zoho People in 2 of 5

Who does AI recommend more?

Gusto, named ahead of Zoho People in 4 of 5 answers

Gusto first in 4Zoho People first in 1

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Top HR software brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gusto appeared in all five answers. Zoho People was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gusto was listed before Zoho People in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Gusto2nd
  3. Rippling3rd
  4. Zoho People4th
  5. ADP5th
  6. HiBob6th
  7. Personio–
  8. Namely–
  9. Zenefits–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho People2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiBob2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zenefits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gusto or Zoho People more popular in search?

This chart shows how often people search Google for Gusto and Zoho People by name. Each line represents a brand's share of searches for all nine HR software brands we track, month by month, from English-language searches worldwide.

Gusto and Zoho People among HR software brands worldwide, by month

Share of searches by month for Zoho People, Gusto. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingZoho PeopleBambooHRPersonioHiBobADPNamelyGustoZenefits
Oct 202532.2%17.1%19.4%11.7%8.1%3.6%2.8%4.2%0.84%
Nov 202529.3%19%18.8%13%9%3.3%2.6%4.4%0.77%
Dec 202532.8%21.4%17.2%9.8%8.2%3.7%2.4%3.8%0.7%
Jan 202630.5%19.7%18.4%11.1%7.7%4.2%2.7%5.1%0.65%
Feb 202633.8%21.9%14.6%10.1%8.5%3.1%2%5.5%0.59%
Mar 202629.4%19%20.7%10.7%9%3.4%1.7%5.6%0.51%
Apr 202631.6%20.4%19.1%9.4%7.9%3.6%1.8%5.6%0.55%
May 202628.6%22.5%18.4%10.3%8.7%3.3%1.7%6.1%0.4%
Jun 202630.4%19.7%18.5%11%9.3%3.4%2.2%5.2%0.36%
Jul 202633.1%21.5%16.8%9.9%8.3%3.7%1.6%4.9%0.39%
Aug 202632.4%21.1%17.3%9.7%8.2%4.4%2.3%4.3%0.38%
Sep 202633.6%17.9%16.6%10%8.4%5.5%4.4%3.4%0.26%

How has the Gusto and Zoho People comparison changed over the last 12 months?

3 findings
  • Zoho People was ahead of Gusto in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gusto’s share of searches among HR software brands worldwide moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 60.2K to 56.7K.
  • Across the 12 months ending September 2026, Zoho People’s share of searches among HR software brands worldwide moved from 17.1% to 17.9%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for HR software brands worldwide in September 2026?

3 changes

  1. In September 2026, Namely overtook Gusto to rank 7th among HR software brands worldwide, with 4.4% of the searches.

  2. In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%.

  3. In September 2026, Gusto lost share of searches among HR software brands worldwide, from 4.3% to 3.4%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Gusto’s and Zoho People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gusto

27 branded search terms

  • gusto accounting software
  • gusto app
  • gusto company
  • gusto contractor
  • gusto embedded payroll
  • gusto for payroll
  • gusto hr
  • gusto hr software
  • gusto international contractors
  • gusto pay
  • gusto paycheck
  • gusto payment
  • gusto payroll
  • gusto payroll app
  • gusto payroll company
  • gusto payroll processing
  • gusto payroll provider
  • gusto payroll services
  • gusto payroll software
  • gusto payroll solutions
  • gusto payroll system
  • gusto platform
  • gusto software
  • gusto time clock
  • gusto time tracking
  • gusto timetracking
  • gusto zen payroll

Zoho People

1 branded search term

  • zoho people

How the Brand Demand Index is measured

Other head-to-heads among HR software brands

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