How popular isPersonio in search?
In August 2026, there were an estimated 138K branded searches for Personio worldwide which is down 18.3% over the last 11 months. Personio holds 23.8% estimated Share of Search among HR software brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which HR software brands compete with Personio?
Share of Search by month for BambooHR, Personio, HiBob, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Gusto | Namely | Zenefits |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 26.1% | 18.2% | 12.2% | 0.01% | <0.01% |
| Nov 2025 | 40.4% | 27.9% | 19.4% | 12.3% | 0.01% | <0.01% |
| Dec 2025 | 42.4% | 24.1% | 20.3% | 13.2% | 0.02% | <0.01% |
| Jan 2026 | 42% | 25.2% | 17.5% | 15.3% | 0.02% | <0.01% |
| Feb 2026 | 36.6% | 25% | 21.2% | 17.2% | 0.02% | <0.01% |
| Mar 2026 | 43.7% | 22.5% | 19% | 14.9% | 0.01% | <0.01% |
| Apr 2026 | 44.1% | 21.6% | 18.3% | 16% | 0.02% | <0.01% |
| May 2026 | 40.8% | 22.9% | 19.4% | 16.8% | 0.01% | <0.01% |
| Jun 2026 | 40.9% | 24.3% | 20.6% | 14.1% | 0.01% | <0.01% |
| Jul 2026 | 41.1% | 24% | 20.3% | 14.5% | 0.01% | <0.01% |
| Aug 2026 | 42.9% | 23.8% | 20.1% | 13.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 249K | +5% | +1.8 points | |
| 2, held 2nd | 23.8% | 138K | -0.32% | -0.2 points | |
| 3, held 3rd | 20.1% | 117K | -0.2% | -0.2 points | |
| 4, held 4th | 13.1% | 76.3K | -8.9% | -1.4 points | |
| 5, held 5th | 0.01% | 70 | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
BambooHR
42.9%
Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.8 points.
2.
Personio23.8%
Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.2 points.
3.
HiBob
20.1%
Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.2 points.
4.
Gusto13.1%
Held 4th. 76.3K estimated branded searches, -8.9% vs prior month. Share -1.4 points.
5.
Namely0.01%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Zenefits<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Personio and its closest rivals
How has branded search demand for Personio changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Personio worldwide fell from 169K to 138K.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide decreased from 26.1% to 23.8%.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR software brands worldwide peaked at 27.9% in November 2025 and was lowest at 21.6% in April 2026.
How did search popularity change for HR software brands worldwide in August 2026?
5 changes
In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.
In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.
Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.
Where does Personio compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| HR and payroll software for small and midsize businesses | 5th of 8 | 6.1% | Show ranking |
| HR software brands | 2nd of 6 | 23.8% | Shown above |
| HR information systems | 2nd of 5 | 27% | Show ranking |
How is Personio measured?
Brandwave collects information about searches that people make online using Personio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- Personio
- personio app
- personio com
- personio de
- personio hr
- personio hr software
- personio payroll
- personio pricing
- personio software
- personio.com
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Is Personio your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.