How popular isHiBob in search?
In August 2026, there were an estimated 117K branded searches for HiBob worldwide which held steady over the last 11 months. HiBob holds 20.1% estimated Share of Search among HR software brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which HR software brands compete with HiBob?
Share of Search by month for BambooHR, Personio, HiBob, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Gusto | Namely | Zenefits |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 26.1% | 18.2% | 12.2% | 0.01% | <0.01% |
| Nov 2025 | 40.4% | 27.9% | 19.4% | 12.3% | 0.01% | <0.01% |
| Dec 2025 | 42.4% | 24.1% | 20.3% | 13.2% | 0.02% | <0.01% |
| Jan 2026 | 42% | 25.2% | 17.5% | 15.3% | 0.02% | <0.01% |
| Feb 2026 | 36.6% | 25% | 21.2% | 17.2% | 0.02% | <0.01% |
| Mar 2026 | 43.7% | 22.5% | 19% | 14.9% | 0.01% | <0.01% |
| Apr 2026 | 44.1% | 21.6% | 18.3% | 16% | 0.02% | <0.01% |
| May 2026 | 40.8% | 22.9% | 19.4% | 16.8% | 0.01% | <0.01% |
| Jun 2026 | 40.9% | 24.3% | 20.6% | 14.1% | 0.01% | <0.01% |
| Jul 2026 | 41.1% | 24% | 20.3% | 14.5% | 0.01% | <0.01% |
| Aug 2026 | 42.9% | 23.8% | 20.1% | 13.1% | 0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 249K | +5% | +1.8 points | |
| 2, held 2nd | 23.8% | 138K | -0.32% | -0.2 points | |
| 3, held 3rd | 20.1% | 117K | -0.2% | -0.2 points | |
| 4, held 4th | 13.1% | 76.3K | -8.9% | -1.4 points | |
| 5, held 5th | 0.01% | 70 | 0% | 0 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
1.
BambooHR
42.9%
Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.8 points.
2.
Personio23.8%
Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.2 points.
3.
HiBob
20.1%
Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.2 points.
4.
Gusto13.1%
Held 4th. 76.3K estimated branded searches, -8.9% vs prior month. Share -1.4 points.
5.
Namely0.01%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
6.Zenefits
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between HiBob and its closest rivals
How has branded search demand for HiBob changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HiBob worldwide held steady, from 118K to 117K.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide increased from 18.2% to 20.1%.
- Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR software brands worldwide peaked at 21.2% in February 2026 and was lowest at 17.5% in January 2026.
How did search popularity change for HR software brands worldwide in August 2026?
5 changes
In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.
In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.
Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.
Where does HiBob compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| HR and payroll software for small and midsize businesses | 6th of 8 | 5.2% | Show ranking |
| HR software brands | 3rd of 6 | 20.1% | Shown above |
| HR information systems | 3rd of 5 | 22.9% | Show ranking |
How is HiBob measured?
Brandwave collects information about searches that people make online using HiBob’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- bob hr
- HiBob
- hibob app
- hibob company
- hibob cost
- hibob demo
- hibob hr
- hibob hr software
- hibob hr system
- hibob hris
- hibob integrations
- hibob onboarding
- hibob payroll
- hibob performance management
- hibob platform
- hibob pricing
- hibob software
- hibob.com
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Is HiBob your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.