Brandwave

ADP Workforce Now vs HiBob:Which is more popular?

In September 2026, ADP Workforce Now had more branded searches than HiBob among HR information systems worldwide. ADP Workforce Now had about 550,000 branded searches, while HiBob had 142,000. ADP Workforce Now made up 13.6% of all HR information system searches we track, and HiBob accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about HR information systems, ADP Workforce Now appeared in three of the five answers and HiBob in one. ADP Workforce Now was mentioned before HiBob in two out of three answers that named either.

Among HR information systems worldwide in September 2026

Who do people search for more?

ADP Workforce Now, about 4 searches for every 1 for HiBob

ADP Workforce Now 550K searchesHiBob 142K searches

Who does AI mention more?

ADP Workforce Now, mentioned in 3 of 5 answers, HiBob in 1

ADP Workforce Now in 3 of 5HiBob in 1 of 5

Who does AI recommend more?

ADP Workforce Now, named ahead of HiBob in 2 of 3 answers

ADP Workforce Now first in 2HiBob first in 1

Follow ADP Workforce Now vs HiBob and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top HR information systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADP Workforce Now was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HiBob was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ADP Workforce Now was listed before HiBob in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. ADP Workforce Now4th
  5. HiBob5th
  6. Workday6th
  7. Personio–
  8. Namely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gusto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP Workforce Now3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR information systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADP Workforce Now or HiBob more popular in search?

This chart shows how often people search Google for ADP Workforce Now and HiBob by name. Each line represents a brand's share of searches for all eight HR information systems we track, month by month, from English-language searches worldwide.

ADP Workforce Now and HiBob among HR information systems worldwide, by month

Share of searches by month for ADP Workforce Now, HiBob. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkdayRipplingADP Workforce NowBambooHRPersonioHiBobNamelyGusto
Oct 202558%11.9%14.2%7.2%4.4%3%1%0.21%
Nov 202555.1%11.4%16.5%7.3%5%3.5%1%0.24%
Dec 202554.2%13.7%16.3%7.2%4.1%3.4%0.98%0.2%
Jan 202656.1%11.6%16.8%7%4.2%2.9%1%0.41%
Feb 202659.7%12.4%14.6%5.4%3.7%3.1%0.72%0.43%
Mar 202656.9%11.8%13.9%8.3%4.3%3.6%0.69%0.5%
Apr 202658.5%12.1%14.3%7.3%3.6%3%0.71%0.43%
May 202655.6%11.6%16.6%7.4%4.2%3.5%0.67%0.34%
Jun 202657.7%11.9%14.1%7.2%4.3%3.6%0.85%0.29%
Jul 202659.4%12.3%14.5%6.2%3.7%3.1%0.59%0.24%
Aug 202659.1%12.2%14.5%6.5%3.6%3.1%0.87%0.24%
Sep 202655.7%14%13.6%6.9%4.2%3.5%1.8%0.2%

How has the ADP Workforce Now and HiBob comparison changed over the last 12 months?

3 findings

How did search popularity change for HR information systems worldwide in September 2026?

3 changes

  1. In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches.

  2. In September 2026, ADP Workforce Now lost share of searches among HR information systems worldwide, from 14.5% to 13.6%.

  3. Estimated monthly branded searches for HiBob worldwide rose 21.1% over 12 measured months, from 117K to 142K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using ADP Workforce Now’s and HiBob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADP Workforce Now

1 branded search term

  • adp workforce now

HiBob

14 branded search terms

  • bob hr
  • HiBob
  • hibob app
  • hibob company
  • hibob demo
  • hibob hr
  • hibob hr software
  • hibob hr system
  • hibob hris
  • hibob integrations
  • hibob onboarding
  • hibob payroll
  • hibob performance management
  • hibob platform

How the Brand Demand Index is measured

Other head-to-heads among HR information systems

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free