Brandwave

Rippling vs Workday:Which is searched more?

In September 2026, Workday had more branded searches than Rippling among HR information systems worldwide. Workday had about 2.2 million branded searches, while Rippling had 566,000. Workday made up 55.7% of all HR information system searches we track, and Rippling accounted for 14%. These are worldwide searches for English-language branded terms.

Share of searches among HR information systems worldwide in September 2026Is Rippling or Workday more popular in search?
Rippling14%566K searches
vs
Workday55.7%2.2M searches

Follow Rippling vs Workday and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Rippling or Workday more popular in search?

Compare the systems that hold employee records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rippling and Workday among HR information systems worldwide, by month

Share of searches by month for Workday, Rippling. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkdayRipplingADP Workforce NowBambooHRPersonioHiBobNamelyGusto
Oct 202558%11.9%14.2%7.2%4.4%3%1%0.21%
Nov 202555.1%11.4%16.5%7.3%5%3.5%1%0.24%
Dec 202554.2%13.7%16.3%7.2%4.1%3.4%0.98%0.2%
Jan 202656.1%11.6%16.8%7%4.2%2.9%1%0.41%
Feb 202659.7%12.4%14.6%5.4%3.7%3.1%0.72%0.43%
Mar 202656.9%11.8%13.9%8.3%4.3%3.6%0.69%0.5%
Apr 202658.5%12.1%14.3%7.3%3.6%3%0.71%0.43%
May 202655.6%11.6%16.6%7.4%4.2%3.5%0.67%0.34%
Jun 202657.7%11.9%14.1%7.2%4.3%3.6%0.85%0.29%
Jul 202659.4%12.3%14.5%6.2%3.7%3.1%0.59%0.24%
Aug 202659.1%12.2%14.5%6.5%3.6%3.1%0.87%0.24%
Sep 202655.7%14%13.6%6.9%4.2%3.5%1.8%0.2%

How has the Rippling and Workday comparison changed over the last 12 months?

3 findings
  • Workday was ahead of Rippling in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rippling’s share of searches among HR information systems worldwide moved from 11.9% to 14%, and its estimated monthly branded searches moved from 463K to 566K.
  • Across the 12 months ending September 2026, Workday’s share of searches among HR information systems worldwide moved from 58% to 55.7%, and its estimated monthly branded searches held steady at 2.2M.

How did search popularity change for HR information systems worldwide in September 2026?

2 changes
  1. In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches.

  2. In September 2026, Workday lost share of searches among HR information systems worldwide, from 59.1% to 55.7%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Rippling’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rippling

6 branded search terms

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling peo
  • rippling software

Workday

2 branded search terms

  • workday
  • workday hcm

How the Brand Demand Index is measured

Other head-to-heads among HR information systems

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.