Brandwave

BambooHR vs Rippling:Which is more popular?

In September 2026, Rippling had more branded searches than BambooHR among HR information systems worldwide. Rippling had about 566,000 branded searches, while BambooHR had 280,000. Rippling made up 14% of all HR information system searches we track, and BambooHR accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about HR information systems, BambooHR and Rippling each appeared in four of the five answers. BambooHR was mentioned before Rippling in three out of four answers.

Among HR information systems worldwide in September 2026

Who do people search for more?

Rippling, about 2 searches for every 1 for BambooHR

Rippling 566K searchesBambooHR 280K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

BambooHR in 4 of 5Rippling in 4 of 5

Who does AI recommend more?

BambooHR, named ahead of Rippling in 3 of 4 answers

BambooHR first in 3Rippling first in 1

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Top HR information systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BambooHR and Rippling were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BambooHR was listed before Rippling in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. ADP Workforce Now4th
  5. HiBob5th
  6. Workday6th
  7. Personio–
  8. Namely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gusto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP Workforce Now3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR information systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BambooHR or Rippling more popular in search?

This chart shows how often people search Google for BambooHR and Rippling by name. Each line represents a brand's share of searches for all eight HR information systems we track, month by month, from English-language searches worldwide.

BambooHR and Rippling among HR information systems worldwide, by month

Share of searches by month for Rippling, BambooHR. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkdayRipplingADP Workforce NowBambooHRPersonioHiBobNamelyGusto
Oct 202558%11.9%14.2%7.2%4.4%3%1%0.21%
Nov 202555.1%11.4%16.5%7.3%5%3.5%1%0.24%
Dec 202554.2%13.7%16.3%7.2%4.1%3.4%0.98%0.2%
Jan 202656.1%11.6%16.8%7%4.2%2.9%1%0.41%
Feb 202659.7%12.4%14.6%5.4%3.7%3.1%0.72%0.43%
Mar 202656.9%11.8%13.9%8.3%4.3%3.6%0.69%0.5%
Apr 202658.5%12.1%14.3%7.3%3.6%3%0.71%0.43%
May 202655.6%11.6%16.6%7.4%4.2%3.5%0.67%0.34%
Jun 202657.7%11.9%14.1%7.2%4.3%3.6%0.85%0.29%
Jul 202659.4%12.3%14.5%6.2%3.7%3.1%0.59%0.24%
Aug 202659.1%12.2%14.5%6.5%3.6%3.1%0.87%0.24%
Sep 202655.7%14%13.6%6.9%4.2%3.5%1.8%0.2%

How has the BambooHR and Rippling comparison changed over the last 12 months?

3 findings
  • Rippling was ahead of BambooHR in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BambooHR’s share of searches among HR information systems worldwide moved from 7.2% to 6.9%, and its estimated monthly branded searches moved from 279K to 280K.
  • Across the 12 months ending September 2026, Rippling’s share of searches among HR information systems worldwide moved from 11.9% to 14%, and its estimated monthly branded searches moved from 463K to 566K.

How did search popularity change for HR information systems worldwide in September 2026?

1 change

  1. In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using BambooHR’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BambooHR

16 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr payroll
  • bamboo hr software
  • bamboo hr system
  • BambooHR
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

Rippling

6 branded search terms

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling peo
  • rippling software

How the Brand Demand Index is measured

Other head-to-heads among HR information systems

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