Brandwave

ADP Workforce Now vs Rippling:Which is more popular?

In September 2026, ADP Workforce Now and Rippling were level in searches among HR information systems worldwide, with an estimated 550K versus 566K branded searches, at 13.6% and 14% of the total. When we asked ChatGPT and Google AI Overviews about HR information systems, Rippling appeared in four of the five answers and ADP Workforce Now in three. Rippling was mentioned before ADP Workforce Now in every answer.

Among HR information systems worldwide in September 2026

Who do people search for more?

Rippling and ADP Workforce Now are searched for about as often as each other.

Rippling 566K searchesADP Workforce Now 550K searches

Who does AI mention more?

Rippling, mentioned in 4 of 5 answers, ADP Workforce Now in 3

Rippling in 4 of 5ADP Workforce Now in 3 of 5

Who does AI recommend more?

Rippling, named ahead of ADP Workforce Now in every answer

Rippling first in 4ADP Workforce Now never first

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Top HR information systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rippling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ADP Workforce Now was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rippling was listed before ADP Workforce Now in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. ADP Workforce Now4th
  5. HiBob5th
  6. Workday6th
  7. Personio–
  8. Namely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gusto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP Workforce Now3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR information systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADP Workforce Now or Rippling more popular in search?

This chart shows how often people search Google for ADP Workforce Now and Rippling by name. Each line represents a brand's share of searches for all eight HR information systems we track, month by month, from English-language searches worldwide.

ADP Workforce Now and Rippling among HR information systems worldwide, by month

Share of searches by month for Rippling, ADP Workforce Now. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkdayRipplingADP Workforce NowBambooHRPersonioHiBobNamelyGusto
Oct 202558%11.9%14.2%7.2%4.4%3%1%0.21%
Nov 202555.1%11.4%16.5%7.3%5%3.5%1%0.24%
Dec 202554.2%13.7%16.3%7.2%4.1%3.4%0.98%0.2%
Jan 202656.1%11.6%16.8%7%4.2%2.9%1%0.41%
Feb 202659.7%12.4%14.6%5.4%3.7%3.1%0.72%0.43%
Mar 202656.9%11.8%13.9%8.3%4.3%3.6%0.69%0.5%
Apr 202658.5%12.1%14.3%7.3%3.6%3%0.71%0.43%
May 202655.6%11.6%16.6%7.4%4.2%3.5%0.67%0.34%
Jun 202657.7%11.9%14.1%7.2%4.3%3.6%0.85%0.29%
Jul 202659.4%12.3%14.5%6.2%3.7%3.1%0.59%0.24%
Aug 202659.1%12.2%14.5%6.5%3.6%3.1%0.87%0.24%
Sep 202655.7%14%13.6%6.9%4.2%3.5%1.8%0.2%

How has the ADP Workforce Now and Rippling comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Rippling took it in September 2026.
  • Across the 12 months ending September 2026, ADP Workforce Now’s share of searches among HR information systems worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Rippling’s share of searches among HR information systems worldwide moved from 11.9% to 14%, and its estimated monthly branded searches moved from 463K to 566K.

How did search popularity change for HR information systems worldwide in September 2026?

2 changes

  1. In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches.

  2. In September 2026, ADP Workforce Now lost share of searches among HR information systems worldwide, from 14.5% to 13.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ADP Workforce Now’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADP Workforce Now

1 branded search term

  • adp workforce now

Rippling

6 branded search terms

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling peo
  • rippling software

How the Brand Demand Index is measured

Other head-to-heads among HR information systems

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