Brandwave

How popular isRippling?

In September 2026, people searched for Rippling by name about 566,000 times worldwide, a 22.2% increase from the previous year. These searches made up 33.6% of all global HR software brand searches, placing Rippling first out of nine brands. When we asked both ChatGPT and Google AI Overviews about HR software brands, Rippling appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Rippling is the most searched of 9 competitors and the third most recommended in AI answers.

  1. RipplingShare of searches 33.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Zoho PeopleShare of searches 17.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. BambooHRShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PersonioShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HiBobShare of searches 8.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top HR software brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rippling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rippling is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Gusto2nd
  3. Rippling3rd
  4. Zoho People4th
  5. ADP5th
  6. HiBob6th
  7. Personio–
  8. Namely–
  9. Zenefits–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho People2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiBob2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zenefits0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which HR software brands compete with Rippling?

Rippling against HR software brands worldwide, by month

Share of searches by month for Rippling, Zoho People, BambooHR, Personio, HiBob, ADP, Namely, Gusto. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingZoho PeopleBambooHRPersonioHiBobADPNamelyGustoZenefits
Oct 202532.2%17.1%19.4%11.7%8.1%3.6%2.8%4.2%0.84%
Nov 202529.3%19%18.8%13%9%3.3%2.6%4.4%0.77%
Dec 202532.8%21.4%17.2%9.8%8.2%3.7%2.4%3.8%0.7%
Jan 202630.5%19.7%18.4%11.1%7.7%4.2%2.7%5.1%0.65%
Feb 202633.8%21.9%14.6%10.1%8.5%3.1%2%5.5%0.59%
Mar 202629.4%19%20.7%10.7%9%3.4%1.7%5.6%0.51%
Apr 202631.6%20.4%19.1%9.4%7.9%3.6%1.8%5.6%0.55%
May 202628.6%22.5%18.4%10.3%8.7%3.3%1.7%6.1%0.4%
Jun 202630.4%19.7%18.5%11%9.3%3.4%2.2%5.2%0.36%
Jul 202633.1%21.5%16.8%9.9%8.3%3.7%1.6%4.9%0.39%
Aug 202632.4%21.1%17.3%9.7%8.2%4.4%2.3%4.3%0.38%
Sep 202633.6%17.9%16.6%10%8.4%5.5%4.4%3.4%0.26%

  1. 1.Rippling

    33.6%

    Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  2. 2.Zoho People

    17.9%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.BambooHR

    16.6%

    Held 3rd. 280K estimated branded searches, +14% vs prior month. Share -0.6 points.

  4. 4.Personio

    10%

    Held 4th. 168K estimated branded searches, +22% vs prior month. Share +0.3 points.

  5. 5.HiBob

    8.4%

    Held 5th. 142K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  6. 6.ADP

    5.5%

    Held 6th. 92.4K estimated branded searches, +48.8% vs prior month. Share +1.1 points.

  7. 7.Namely

    4.4%

    Moved from 8th to 7th. 74.1K estimated branded searches, +123.3% vs prior month. Share +2.1 points.

  8. 8.Gusto

    3.4%

    Moved from 7th to 8th. 56.7K estimated branded searches, -7.4% vs prior month. Share -0.9 points.

  9. 9.Zenefits

    0.26%

    Held 9th. 4.4K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

Compare popularity between Rippling and its closest rivals

Every comparison with Rippling

35 comparisons

How has branded search demand for Rippling changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rippling worldwide rose from 463K to 566K.
  • Across the 12 months ending September 2026, Rippling’s share of searches among HR software brands worldwide increased from 32.2% to 33.6%.
  • Across the 12 months ending September 2026, Rippling’s share of searches among HR software brands worldwide peaked at 33.8% in February 2026 and was lowest at 28.6% in May 2026.

How did search popularity change for HR software brands worldwide in September 2026?

6 changes

  1. In September 2026, Namely overtook Gusto to rank 7th among HR software brands worldwide, with 4.4% of the searches.

  2. In September 2026, Rippling gained share of searches among HR software brands worldwide, from 32.4% to 33.6%.

  3. In September 2026, ADP gained share of searches among HR software brands worldwide, from 4.4% to 5.5%.

  4. In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%.

  5. In September 2026, Gusto lost share of searches among HR software brands worldwide, from 4.3% to 3.4%.

  6. In September 2026, BambooHR lost share of searches among HR software brands worldwide, from 17.3% to 16.6%.

How are Rippling’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rippling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling onboarding
  • rippling peo
  • rippling software

Do you work for Rippling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rippling compete?

Rippling is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
HR information systems2nd of 814%Show ranking
HR software brands1st of 933.6%Shown above
Benefits administration platforms1st of 1134.9%Show ranking
payroll platforms1st of 662.4%Show ranking
Flexible employee benefits platforms1st of 878.4%Show ranking
Employee onboarding platforms1st of 1378.8%Show ranking
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