Brandwave

BambooHR vs Reflektive:Which is more popular?

In September 2026, Reflektive had more branded searches than BambooHR among performance review software worldwide. Reflektive had about 1,000 branded searches, while BambooHR had 860. Reflektive made up 1.2% of all performance review software searches we track, and BambooHR accounted for 1%. When we asked ChatGPT and Google AI Overviews about performance review software, BambooHR appeared in all five answers and Reflektive in none.

Among performance review software worldwide in September 2026

Who do people search for more?

Reflektive, about 16% more searches than BambooHR

Reflektive 1K searchesBambooHR 860 searches

Who does AI mention more?

BambooHR, mentioned in every answer we collected

BambooHR in 5 of 5Reflektive in 0 of 5

Who does AI recommend more?

BambooHR, the only one of the two named

BambooHR first in 5Reflektive never named

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Top performance review software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BambooHR appeared in all five answers. Reflektive did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lattice1st
  2. PerformYard2nd
  3. 15Five3rd
  4. BambooHR4th
  5. Leapsome5th
  6. Culture Amp6th
  7. Betterworks7th
  8. Reflektive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PerformYard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lattice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leapsome4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Culture Amp3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 15Five3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betterworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reflektive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about performance review software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BambooHR or Reflektive more popular in search?

This chart shows how often people search Google for BambooHR and Reflektive by name. Each line represents a brand's share of searches for all eight performance review software we track, month by month, from English-language searches worldwide.

BambooHR and Reflektive among performance review software worldwide, by month

Share of searches by month for Reflektive, BambooHR. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpLeapsomePerformYard15FiveBetterworksReflektiveBambooHRLattice
Oct 202548.8%14.6%11.9%14.6%8%1.9%0.14%0.12%
Nov 202551.5%12.6%12.6%12.6%8.4%2%0.14%0.12%
Dec 202546.5%13.9%13.9%13.9%9.3%2.2%0.1%0.11%
Jan 202649.4%14.8%12.1%12.1%9.9%1.5%0.14%0.1%
Feb 202654.2%13.3%13.3%8.9%8.9%1.2%0.13%0.12%
Mar 202645.1%16.5%16.5%11%9%1.4%0.27%0.13%
Apr 202642.5%15.5%15.6%12.7%10.4%3.1%0.17%0.13%
May 202645.7%16.7%16.7%11.2%7.5%1.8%0.25%0.14%
Jun 202648.3%14.4%11.9%14.4%6.4%4.3%0.15%0.09%
Jul 202646.4%17%13.9%11.3%9.3%1.8%0.19%0.09%
Aug 202646.5%13.9%13.9%17%6.2%1.1%1.3%0.11%
Sep 202657.8%14.2%11.7%7.7%6.3%1.2%1%0.15%

How has the BambooHR and Reflektive comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: BambooHR took it in August 2026, Reflektive took it in September 2026.
  • Across the 12 months ending September 2026, BambooHR’s share of searches among performance review software worldwide moved from 0.14% to 1%, and its estimated monthly branded searches moved from 140 to 860.
  • Across the 12 months ending September 2026, Reflektive’s share of searches among performance review software worldwide moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 1.9K to 1K.

How did search popularity change for performance review software worldwide in September 2026?

2 changes

  1. In September 2026, Reflektive rose from 7th to 6th among performance review software worldwide.

  2. In September 2026, BambooHR fell from 6th to 7th among performance review software worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BambooHR’s and Reflektive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BambooHR

2 branded search terms

  • bamboohr performance management
  • bamboohr performance review

Reflektive

1 branded search term

  • reflektive

How the Brand Demand Index is measured

Other head-to-heads among performance review software

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