Brandwave

How popular isRemoFirst?

In September 2026, people searched for RemoFirst by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 2.7% of all global employer of record platform searches, placing RemoFirst fourth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about employer of record platforms, RemoFirst appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

RemoFirst is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. DeelShare of searches 85.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PeblShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Papaya GlobalShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. RemoFirstShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Oyster HRShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+4 more

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RemoFirst was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RemoFirst is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Multiplier3rd
  4. RemoFirst4th
  5. Papaya Global5th
  6. Atlas HXM6th
  7. Oyster HR7th
  8. Pebl–
  9. G-P–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RemoFirst4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papaya Global3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which employer of record platforms compete with RemoFirst?

RemoFirst against employer of record platforms worldwide, by month

Share of searches by month for Deel, Pebl, Papaya Global, RemoFirst, Oyster HR. The figures are in the table below the chart.

View monthly share of searches table
MonthDeelPeblPapaya GlobalRemoFirstOyster HRG-PMultiplierAtlas HXMRemote
Oct 202585.6%3.8%3.1%2.2%2.2%1.9%0.61%0.36%0.35%
Nov 202586.5%2.9%3.1%2.2%2.1%1.9%0.55%0.33%0.36%
Dec 202588.1%2.7%2.6%1.8%2.1%1.6%0.49%0.32%0.28%
Jan 202685.6%3.2%3.7%2.2%2.1%1.9%0.54%0.44%0.35%
Feb 202686.3%3.3%3.1%2.2%2.1%1.5%0.56%0.41%0.44%
Mar 202685%3.7%3%2.7%2.4%1.9%0.57%0.5%0.35%
Apr 202685.7%3.6%3%2.7%2.1%1.5%0.55%0.5%0.35%
May 202690.2%2.4%2.1%1.9%1.4%1.1%0.34%0.34%0.3%
Jun 202685.8%3.3%3%2.7%2.4%1.5%0.54%0.41%0.35%
Jul 202685.6%3.4%3%2.7%2.4%1.5%0.5%0.48%0.43%
Aug 202685.6%3.3%2.9%3.3%2%1.5%0.56%0.49%0.35%
Sep 202685.5%3.9%3%2.7%2.1%1.5%0.55%0.5%0.35%
  1. 1.Deel

    85.5%

    Held 1st. 316K estimated branded searches, -0.25% vs prior month. Share -0.1 points.

  2. 2.Pebl

    3.9%

    Moved from 3rd to 2nd. 14.3K estimated branded searches, +18.1% vs prior month. Share +0.6 points.

  3. Moved from 4th to 3rd. 10.9K estimated branded searches, +0.18% vs prior month. Share 0 points.

  4. 4.RemoFirst

    2.7%

    Moved from 2nd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Oyster HR

    2.1%

    Held 5th. 7.7K estimated branded searches, +1.3% vs prior month. Share 0 points.

  6. 6.G-P

    1.5%

    Held 6th. 5.7K estimated branded searches, +0.71% vs prior month. Share 0 points.

  7. 7.Multiplier

    0.55%

    Held 7th. 2K estimated branded searches, -1.9% vs prior month. Share 0 points.

  8. 8.Atlas HXM

    0.5%

    Held 8th. 1.9K estimated branded searches, +2.8% vs prior month. Share 0 points.

  9. 9.Remote

    0.35%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between RemoFirst and its closest rivals

Every comparison with RemoFirst

8 comparisons

How has branded search demand for RemoFirst changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RemoFirst worldwide rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, RemoFirst’s share of searches among employer of record platforms worldwide peaked at 3.3% in August 2026 and was lowest at 1.8% in December 2025.

How did search popularity change for employer of record platforms worldwide in September 2026?

5 changes
  1. In September 2026, Pebl overtook RemoFirst to rank 2nd among employer of record platforms worldwide, with 3.9% of the searches.

  2. In September 2026, RemoFirst lost share of searches among employer of record platforms worldwide, from 3.3% to 2.7%.

  3. In September 2026, Papaya Global rose from 4th to 3rd among employer of record platforms worldwide.

  4. Estimated monthly branded searches for Atlas HXM worldwide rose 40.9% over 12 measured months, from 1.3K to 1.9K in September 2026.

  5. Estimated monthly branded searches for G-P worldwide fell 16.7% over 12 measured months, from 6.8K to 5.7K in September 2026.

How are RemoFirst’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RemoFirst’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • remofirst

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How the Brand Demand Index is measured

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Is RemoFirst your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.