Brandwave

Atlas HXM vs RemoFirst:Which is more popular?

In September 2026, RemoFirst had more branded searches than Atlas HXM among employer of record platforms worldwide. RemoFirst had about 9,900 branded searches, while Atlas HXM had 1,860. RemoFirst made up 2.7% of all employer of record platform searches we track, and Atlas HXM accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, RemoFirst appeared in four of the five answers and Atlas HXM in one. RemoFirst was mentioned before Atlas HXM in every answer that named either.

Among employer of record platforms worldwide in September 2026

Who do people search for more?

RemoFirst, about 5 searches for every 1 for Atlas HXM

RemoFirst 9.9K searchesAtlas HXM 1.9K searches

Who does AI mention more?

RemoFirst, mentioned in 4 of 5 answers, Atlas HXM in 1

RemoFirst in 4 of 5Atlas HXM in 1 of 5

Who does AI recommend more?

RemoFirst, named ahead of Atlas HXM in 4 of 4 answers

RemoFirst first in 4Atlas HXM never first

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RemoFirst was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Atlas HXM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. RemoFirst was listed before Atlas HXM in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Multiplier3rd
  4. RemoFirst4th
  5. Papaya Global5th
  6. Atlas HXM6th
  7. Oyster HR7th
  8. Pebl–
  9. G-P–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RemoFirst4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papaya Global3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Atlas HXM or RemoFirst more popular in search?

This chart shows how often people search Google for Atlas HXM and RemoFirst by name. Each line represents a brand's share of searches for all nine employer of record platforms we track, month by month, from English-language searches worldwide.

Atlas HXM and RemoFirst among employer of record platforms worldwide, by month

Share of searches by month for RemoFirst, Atlas HXM. The figures are in the table below the chart.

View monthly share of searches table
MonthDeelPeblPapaya GlobalRemoFirstOyster HRG-PMultiplierAtlas HXMRemote
Oct 202585.6%3.8%3.1%2.2%2.2%1.9%0.61%0.36%0.35%
Nov 202586.5%2.9%3.1%2.2%2.1%1.9%0.55%0.33%0.36%
Dec 202588.1%2.7%2.6%1.8%2.1%1.6%0.49%0.32%0.28%
Jan 202685.6%3.2%3.7%2.2%2.1%1.9%0.54%0.44%0.35%
Feb 202686.3%3.3%3.1%2.2%2.1%1.5%0.56%0.41%0.44%
Mar 202685%3.7%3%2.7%2.4%1.9%0.57%0.5%0.35%
Apr 202685.7%3.6%3%2.7%2.1%1.5%0.55%0.5%0.35%
May 202690.2%2.4%2.1%1.9%1.4%1.1%0.34%0.34%0.3%
Jun 202685.8%3.3%3%2.7%2.4%1.5%0.54%0.41%0.35%
Jul 202685.6%3.4%3%2.7%2.4%1.5%0.5%0.48%0.43%
Aug 202685.6%3.3%2.9%3.3%2%1.5%0.56%0.49%0.35%
Sep 202685.5%3.9%3%2.7%2.1%1.5%0.55%0.5%0.35%

How has the Atlas HXM and RemoFirst comparison changed over the last 12 months?

3 findings

How did search popularity change for employer of record platforms worldwide in September 2026?

3 changes
  1. In September 2026, Pebl overtook RemoFirst to rank 2nd among employer of record platforms worldwide, with 3.9% of the searches.

  2. In September 2026, RemoFirst lost share of searches among employer of record platforms worldwide, from 3.3% to 2.7%.

  3. Estimated monthly branded searches for Atlas HXM worldwide rose 40.9% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Atlas HXM’s and RemoFirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atlas HXM

2 branded search terms

  • atlas eor
  • atlashxm

RemoFirst

1 branded search term

  • remofirst

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

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