How popular isRemoFirst?
In September 2026, people searched for RemoFirst by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 2.7% of all global employer of record platform searches, placing RemoFirst fourth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about employer of record platforms, RemoFirst appeared in four of the five answers and was the fourth most recommended of the nine.
RemoFirst is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.
DeelShare of searches 85.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PeblShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Papaya GlobalShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
RemoFirstShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Oyster HRShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top employer of record platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RemoFirst was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RemoFirst is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deel1st
Remote2nd
Multiplier3rd
RemoFirst4th
Papaya Global5th
Atlas HXM6th
Oyster HR7th
Pebl–
G-P–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RemoFirst4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Multiplier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Papaya Global3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atlas HXM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer of record platforms
5 answers
Asked ChatGPT
“Which employer of record platform should I use?”
Asked ChatGPT
“What are the best employer of record platforms?”
Asked ChatGPT
“What's the best employer of record platform for hiring overseas staff?”
Searched Google, AI Overview
“best employer of record”
Searched Google, AI Overview
“global payroll platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which employer of record platforms compete with RemoFirst?
Share of searches by month for Deel, Pebl, Papaya Global, RemoFirst, Oyster HR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deel | Pebl | Papaya Global | RemoFirst | Oyster HR | G-P | Multiplier | Atlas HXM | Remote |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 3.8% | 3.1% | 2.2% | 2.2% | 1.9% | 0.61% | 0.36% | 0.35% |
| Nov 2025 | 86.5% | 2.9% | 3.1% | 2.2% | 2.1% | 1.9% | 0.55% | 0.33% | 0.36% |
| Dec 2025 | 88.1% | 2.7% | 2.6% | 1.8% | 2.1% | 1.6% | 0.49% | 0.32% | 0.28% |
| Jan 2026 | 85.6% | 3.2% | 3.7% | 2.2% | 2.1% | 1.9% | 0.54% | 0.44% | 0.35% |
| Feb 2026 | 86.3% | 3.3% | 3.1% | 2.2% | 2.1% | 1.5% | 0.56% | 0.41% | 0.44% |
| Mar 2026 | 85% | 3.7% | 3% | 2.7% | 2.4% | 1.9% | 0.57% | 0.5% | 0.35% |
| Apr 2026 | 85.7% | 3.6% | 3% | 2.7% | 2.1% | 1.5% | 0.55% | 0.5% | 0.35% |
| May 2026 | 90.2% | 2.4% | 2.1% | 1.9% | 1.4% | 1.1% | 0.34% | 0.34% | 0.3% |
| Jun 2026 | 85.8% | 3.3% | 3% | 2.7% | 2.4% | 1.5% | 0.54% | 0.41% | 0.35% |
| Jul 2026 | 85.6% | 3.4% | 3% | 2.7% | 2.4% | 1.5% | 0.5% | 0.48% | 0.43% |
| Aug 2026 | 85.6% | 3.3% | 2.9% | 3.3% | 2% | 1.5% | 0.56% | 0.49% | 0.35% |
| Sep 2026 | 85.5% | 3.9% | 3% | 2.7% | 2.1% | 1.5% | 0.55% | 0.5% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.5% | 316K | -0.25% | -0.1 points | |
| 2, moved from 3rd to 2nd | 3.9% | 14.3K | +18.1% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 3% | 10.9K | +0.18% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 2.7% | 9.9K | -18.2% | -0.6 pointsmoved from 2nd to 4th | |
| 5, held 5th | 2.1% | 7.7K | +1.3% | 0 points | |
| 6, held 6th | 1.5% | 5.7K | +0.71% | 0 points | |
| 7, held 7th | 0.55% | 2K | -1.9% | 0 points | |
| 8, held 8th | 0.5% | 1.9K | +2.8% | 0 points | |
| 9, held 9th | 0.35% | 1.3K | 0% | 0 points |
1.
Deel85.5%
Held 1st. 316K estimated branded searches, -0.25% vs prior month. Share -0.1 points.
2.
Pebl3.9%
Moved from 3rd to 2nd. 14.3K estimated branded searches, +18.1% vs prior month. Share +0.6 points.
3%
Moved from 4th to 3rd. 10.9K estimated branded searches, +0.18% vs prior month. Share 0 points.
2.7%
Moved from 2nd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.1%
Held 5th. 7.7K estimated branded searches, +1.3% vs prior month. Share 0 points.
6.
G-P1.5%
Held 6th. 5.7K estimated branded searches, +0.71% vs prior month. Share 0 points.
0.55%
Held 7th. 2K estimated branded searches, -1.9% vs prior month. Share 0 points.
0.5%
Held 8th. 1.9K estimated branded searches, +2.8% vs prior month. Share 0 points.
9.
Remote0.35%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between RemoFirst and its closest rivals
Every comparison with RemoFirst
8 comparisons
How has branded search demand for RemoFirst changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for RemoFirst worldwide rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, RemoFirst’s share of searches among employer of record platforms worldwide peaked at 3.3% in August 2026 and was lowest at 1.8% in December 2025.
How did search popularity change for employer of record platforms worldwide in September 2026?
5 changes

In September 2026, Pebl overtook RemoFirst to rank 2nd among employer of record platforms worldwide, with 3.9% of the searches.

In September 2026, RemoFirst lost share of searches among employer of record platforms worldwide, from 3.3% to 2.7%.

In September 2026, Papaya Global rose from 4th to 3rd among employer of record platforms worldwide.

Estimated monthly branded searches for Atlas HXM worldwide rose 40.9% over 12 measured months, from 1.3K to 1.9K in September 2026.

Estimated monthly branded searches for G-P worldwide fell 16.7% over 12 measured months, from 6.8K to 5.7K in September 2026.
How are RemoFirst’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using RemoFirst’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- remofirst
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