Multiplier vs RemoFirst:Which is more popular?
In September 2026, RemoFirst had more branded searches than Multiplier among employer of record platforms worldwide. RemoFirst had about 9,900 branded searches, while Multiplier had 2,050. RemoFirst made up 2.7% of all employer of record platform searches we track, and Multiplier accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Multiplier and RemoFirst each appeared in four of the five answers. Multiplier was mentioned before RemoFirst in three out of five answers.
Who do people search for more?
RemoFirst, about 5 searches for every 1 for Multiplier
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Multiplier, named ahead of RemoFirst in 3 of 5 answers
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Top employer of record platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Multiplier and RemoFirst were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Multiplier was listed before RemoFirst in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deel1st
Remote2nd- Multiplier3rd
- RemoFirst4th
Papaya Global5th
Atlas HXM6th
Oyster HR7th
Pebl–
G-P–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RemoFirst4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Multiplier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Papaya Global3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Atlas HXM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer of record platforms
5 answers
Asked ChatGPT
“Which employer of record platform should I use?”
Asked ChatGPT
“What are the best employer of record platforms?”
Asked ChatGPT
“What's the best employer of record platform for hiring overseas staff?”
Searched Google, AI Overview
“best employer of record”
Searched Google, AI Overview
“global payroll platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Multiplier or RemoFirst more popular in search?
This chart shows how often people search Google for Multiplier and RemoFirst by name. Each line represents a brand's share of searches for all nine employer of record platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for RemoFirst, Multiplier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Deel | Pebl | Papaya Global | RemoFirst | Oyster HR | G-P | Multiplier | Atlas HXM | Remote |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.6% | 3.8% | 3.1% | 2.2% | 2.2% | 1.9% | 0.61% | 0.36% | 0.35% |
| Nov 2025 | 86.5% | 2.9% | 3.1% | 2.2% | 2.1% | 1.9% | 0.55% | 0.33% | 0.36% |
| Dec 2025 | 88.1% | 2.7% | 2.6% | 1.8% | 2.1% | 1.6% | 0.49% | 0.32% | 0.28% |
| Jan 2026 | 85.6% | 3.2% | 3.7% | 2.2% | 2.1% | 1.9% | 0.54% | 0.44% | 0.35% |
| Feb 2026 | 86.3% | 3.3% | 3.1% | 2.2% | 2.1% | 1.5% | 0.56% | 0.41% | 0.44% |
| Mar 2026 | 85% | 3.7% | 3% | 2.7% | 2.4% | 1.9% | 0.57% | 0.5% | 0.35% |
| Apr 2026 | 85.7% | 3.6% | 3% | 2.7% | 2.1% | 1.5% | 0.55% | 0.5% | 0.35% |
| May 2026 | 90.2% | 2.4% | 2.1% | 1.9% | 1.4% | 1.1% | 0.34% | 0.34% | 0.3% |
| Jun 2026 | 85.8% | 3.3% | 3% | 2.7% | 2.4% | 1.5% | 0.54% | 0.41% | 0.35% |
| Jul 2026 | 85.6% | 3.4% | 3% | 2.7% | 2.4% | 1.5% | 0.5% | 0.48% | 0.43% |
| Aug 2026 | 85.6% | 3.3% | 2.9% | 3.3% | 2% | 1.5% | 0.56% | 0.49% | 0.35% |
| Sep 2026 | 85.5% | 3.9% | 3% | 2.7% | 2.1% | 1.5% | 0.55% | 0.5% | 0.35% |
How has the Multiplier and RemoFirst comparison changed over the last 12 months?
3 findings
- RemoFirst was ahead of Multiplier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Multiplier’s share of searches among employer of record platforms worldwide moved from 0.61% to 0.55%, and its estimated monthly branded searches moved from 2.2K to 2K.
- Across the 12 months ending September 2026, RemoFirst’s share of searches among employer of record platforms worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for employer of record platforms worldwide in September 2026?
2 changes
In September 2026, Pebl overtook RemoFirst to rank 2nd among employer of record platforms worldwide, with 3.9% of the searches.
In September 2026, RemoFirst lost share of searches among employer of record platforms worldwide, from 3.3% to 2.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Multiplier’s and RemoFirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Multiplier
5 branded search terms
- multiplier eor
- multiplier global payroll
- multiplier hr
- multiplier payroll
- usemultiplier
RemoFirst
1 branded search term
- remofirst
Other head-to-heads among employer of record platforms
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