Brandwave

How popular isMultiplier in search?

In August 2026, there were an estimated 2.2K branded searches for Multiplier worldwide which is down 11.7% over the last 11 months. Multiplier holds 0.58% estimated Share of Search among payroll platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel86.1%
  2. Remote8.3%
  3. Papaya Global2.9%
  4. Oyster HR2%
  5. Multiplier0.58%
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Which payroll platforms compete with Multiplier?

Multiplier against payroll platforms worldwide, by month

Share of Search by month for Deel, Remote, Papaya Global, Oyster HR, Multiplier. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePapaya GlobalOyster HRMultiplier
Oct 202582.9%11.4%3%2.1%0.64%
Nov 202584.7%9.7%3%2.1%0.56%
Dec 202586.7%8.1%2.5%2.1%0.51%
Jan 202685.5%8.2%3.6%2.1%0.57%
Feb 202687.1%7.1%3.2%2.1%0.59%
Mar 202685.7%8.2%3%2.4%0.6%
Apr 202686.1%8.2%3%2.1%0.57%
May 202690.2%5.9%2.1%1.4%0.36%
Jun 202686.7%7.3%3%2.4%0.57%
Jul 202686.8%7.2%3%2.4%0.54%
Aug 202686.1%8.3%2.9%2%0.58%
Sep 2026—————

  1. 1.Deel

    86.1%

    Held 1st. 323K estimated branded searches, +0.86% vs prior month. Share -0.7 points.

  2. 2.Remote

    8.3%

    Held 2nd. 31.1K estimated branded searches, +17% vs prior month. Share +1.1 points.

  3. 3.Papaya Global

    2.9%

    Held 3rd. 11K estimated branded searches, -0.99% vs prior month. Share -0.1 points.

  4. 4.Oyster HR

    2%

    Held 4th. 7.7K estimated branded searches, -14.7% vs prior month. Share -0.4 points.

  5. 5.Multiplier

    0.58%

    Held 5th. 2.2K estimated branded searches, +10.1% vs prior month. Share 0 points.

Compare search popularity between Multiplier and its closest rivals

How has branded search demand for Multiplier changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Multiplier worldwide fell from 2.5K to 2.2K.
  • Across the 11 months ending August 2026, Multiplier’s estimated Share of Search among payroll platforms worldwide held steady, from 0.64% to 0.58%.

How did search popularity change for payroll platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among payroll platforms worldwide, from 7.2% to 8.3%.

  2. In August 2026, Deel lost estimated Share of Search among payroll platforms worldwide, from 86.8% to 86.1%.

  3. Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

Where does Multiplier compete?

Multiplier is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Employer of record platforms7th of 80.55%Show ranking
payroll platforms5th of 50.58%Shown above

How is Multiplier measured?

Brandwave collects information about searches that people make online using Multiplier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • multiplier employer of record
  • multiplier eor
  • multiplier global payroll
  • multiplier hr
  • multiplier payroll
  • payroll multiplier
  • usemultiplier
  • usemultiplier com

Do you work for Multiplier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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