G-P vs Multiplier:Which is more popular by branded search?
In August 2026, G-P had more branded searches than Multiplier among employer of record platforms worldwide. G-P was estimated to have 5.7K branded searches compared to Multiplier’s 2.2K, and held a 1.5% Share of Search versus Multiplier’s 0.55%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, G-P or Multiplier?
Compare employer of record and global payroll platforms used to hire and pay staff in other countries, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for G-P, Multiplier. The figures are in the table below the chart.
View monthly share of search table
| Month | Deel | Remote | Pebl | Papaya Global | Oyster HR | G-P | Multiplier | Atlas HXM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 10.8% | 3.4% | 2.8% | 2% | 1.8% | 0.61% | 0.34% |
| Nov 2025 | 80.6% | 9.2% | 2.7% | 2.9% | 2% | 1.8% | 0.54% | 0.29% |
| Dec 2025 | 83% | 7.8% | 2.5% | 2.4% | 2% | 1.5% | 0.49% | 0.28% |
| Jan 2026 | 81% | 7.8% | 3% | 3.5% | 2% | 1.8% | 0.54% | 0.45% |
| Feb 2026 | 82.7% | 6.7% | 3.1% | 3% | 2% | 1.5% | 0.56% | 0.43% |
| Mar 2026 | 80.9% | 7.8% | 3.5% | 2.8% | 2.3% | 1.8% | 0.57% | 0.43% |
| Apr 2026 | 81.6% | 7.8% | 3.3% | 2.9% | 2% | 1.5% | 0.54% | 0.44% |
| May 2026 | 87% | 5.7% | 2.3% | 2% | 1.4% | 1% | 0.35% | 0.3% |
| Jun 2026 | 82.4% | 7% | 3.1% | 2.9% | 2.3% | 1.5% | 0.55% | 0.35% |
| Jul 2026 | 82.3% | 6.8% | 3.2% | 2.8% | 2.3% | 1.5% | 0.51% | 0.42% |
| Aug 2026 | 81.9% | 7.9% | 3.1% | 2.8% | 1.9% | 1.5% | 0.55% | 0.43% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the G-P and Multiplier comparison changed over the last 12 months?
3 findings
- G-P was ahead of Multiplier in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, G-P’s estimated Share of Search among employer of record platforms worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 7.2K to 5.7K.
- Across the 11 months ending August 2026, Multiplier’s estimated Share of Search among employer of record platforms worldwide moved from 0.61% to 0.55%, and its estimated monthly branded searches moved from 2.5K to 2.2K.
How did search popularity change for employer of record platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026.
Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using G-P’s and Multiplier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
G-P
9 branded search terms
- g p globalization partners
- g-p eor
- g-p globalization partners
- Globalization Partners
- globalization partners com
- globalization partners eor
- globalization partners pricing
- gp globalization partners
- www globalization partners com
Multiplier
8 branded search terms
- multiplier employer of record
- multiplier eor
- multiplier global payroll
- multiplier hr
- multiplier payroll
- payroll multiplier
- usemultiplier
- usemultiplier com
Put your own brand in this comparison
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