Brandwave

How popular isWorkday?

In September 2026, people searched for Workday by name about 2.3 million times worldwide, about the same as the previous year. These searches made up 0.07% of all global employee onboarding platform searches, placing Workday eighth out of 13 platforms. When we asked both ChatGPT and Google AI Overviews about employee onboarding platforms, Workday appeared in one of the five answers and was the seventh most recommended of the 13.

Search and AI answers in September 2026

Workday is the eighth most searched of 13 competitors and the seventh most recommended in AI answers.

  1. RipplingShare of searches 78.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. ConnecteamShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. TrainualShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. TalentechShare of searches 0.76%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WorkdayShare of searches 0.07%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+8 more

Workday website (opens in a new tab)

Follow Workday and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top employee onboarding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workday was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Workday is the seventh most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. Connecteam4th
  5. Enboarder5th
  6. Deel6th
  7. Workday7th
  8. HiBob8th
  9. Trainual9th
  10. Talentech–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Enboarder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gusto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trainual1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talentech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about employee onboarding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which employee onboarding platforms compete with Workday?

Workday against employee onboarding platforms worldwide, by month

Share of searches by month for Rippling, Connecteam, Trainual, Workday. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingConnecteamTrainualTalentechEnboarderAppicalClick BoardingWorkdayBoardonBambooHRGustoDeelHiBob
Oct 202574.7%18.2%5.3%0.64%0.39%0.33%0.12%0.1%0.05%0.02%0.03%0.01%0.01%
Nov 202571.7%21.4%5.1%0.72%0.36%0.38%0.11%0.09%0.07%0.02%0.03%0.02%<0.01%
Dec 202576.4%18.6%3.7%0.52%0.32%0.23%0.1%0.05%0.1%0.01%0.02%0.01%<0.01%
Jan 202671.9%21.4%5.1%0.69%0.37%0.27%0.11%0.07%0.05%0.02%0.03%0.01%0.01%
Feb 202675.5%18.3%4.4%0.73%0.4%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Mar 202674.8%18.2%5.3%0.72%0.39%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Apr 202675.5%18.4%4.4%0.71%0.4%0.29%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
May 202671.8%21.3%5.1%0.85%0.36%0.33%0.13%0.09%0.05%0.03%0.03%0.01%<0.01%
Jun 202675.6%18.5%4.4%0.62%0.31%0.29%0.1%0.08%0.03%0.02%0.03%0.01%0.01%
Jul 202675.7%18.5%4.4%0.42%0.31%0.29%0.12%0.08%0.04%0.02%0.03%0.01%0.01%
Aug 202675.4%18.6%4.4%0.73%0.31%0.29%0.1%0.08%0.04%0.02%0.03%0.01%0.01%
Sep 202678.8%15.8%3.8%0.76%0.27%0.25%0.08%0.07%0.04%0.02%0.02%0.02%<0.01%

  1. 1.Rippling

    78.8%

    Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Connecteam

    15.8%

    Held 2nd. 114K estimated branded searches, -0.38% vs prior month. Share -2.8 points.

  3. 3.Trainual

    3.8%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Talentech

    0.76%

    Held 4th. 5.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Enboarder

    0.27%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Appical

    0.25%

    Held 6th. 1.8K estimated branded searches, +3.4% vs prior month. Share 0 points.

  7. 7.Click Boarding

    0.08%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Workday

    0.07%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Boardon

    0.04%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.BambooHR

    0.02%

    Moved from 11th to 10th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

  11. 11.Gusto

    0.02%

    Moved from 10th to 11th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Deel

    0.02%

    Held 12th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

  13. 13.HiBob

    <0.01%

    Held 13th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Workday and its closest rivals

Every comparison with Workday

26 comparisons

How has branded search demand for Workday changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Workday worldwide held steady at 2.3M.
  • Across the 12 months ending September 2026, Workday’s share of searches among employee onboarding platforms worldwide held steady, from 0.1% to 0.07%.

How did search popularity change for employee onboarding platforms worldwide in September 2026?

6 changes

  1. In September 2026, Rippling gained share of searches among employee onboarding platforms worldwide, from 75.4% to 78.8%.

  2. In September 2026, Connecteam lost share of searches among employee onboarding platforms worldwide, from 18.6% to 15.8%.

  3. In September 2026, Trainual lost share of searches among employee onboarding platforms worldwide, from 4.4% to 3.8%.

  4. In September 2026, BambooHR rose from 11th to 10th among employee onboarding platforms worldwide.

  5. In September 2026, Gusto fell from 10th to 11th among employee onboarding platforms worldwide.

  6. Estimated monthly branded searches for Deel worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are Workday’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Workday’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adaptive planning
  • workday
  • workday adaptive planning
  • workday hcm
  • workday onboarding
  • workday people analytics

Do you work for Workday? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Workday compete?

Workday is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
HR information systems1st of 855.7%Show ranking
Employee onboarding platforms8th of 130.07%Shown above
Financial planning and analysis platforms3rd of 75.8%Show ranking
HR analytics platforms7th of 70.23%Show ranking
Creator with pink hair and a pink jacket

Is Workday your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free