Brandwave

PeopleInsight vs Workday:Which is more popular?

In September 2026, PeopleInsight had more branded searches than Workday among HR analytics platforms worldwide. PeopleInsight had about 880 branded searches, while Workday had 170. PeopleInsight made up 1.2% of all HR analytics platform searches we track, and Workday accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about HR analytics platforms, Workday appeared in all five answers and PeopleInsight in none.

Among HR analytics platforms worldwide in September 2026

Who do people search for more?

PeopleInsight, about 5 searches for every 1 for Workday

PeopleInsight 880 searchesWorkday 170 searches

Who does AI mention more?

Workday, mentioned in every answer we collected

Workday in 5 of 5PeopleInsight in 0 of 5

Who does AI recommend more?

Workday, the only one of the two named

Workday first in 5PeopleInsight never named

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Top HR analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workday appeared in all five answers. PeopleInsight did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Visier1st
  2. Workday2nd
  3. ChartHop3rd
  4. One Model4th
  5. Culture Amp5th
  6. Crunchr6th
  7. PeopleInsight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Visier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Workday5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ChartHop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One Model3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Culture Amp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crunchr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PeopleInsight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is PeopleInsight or Workday more popular in search?

This chart shows how often people search Google for PeopleInsight and Workday by name. Each line represents a brand's share of searches for all seven HR analytics platforms we track, month by month, from English-language searches worldwide.

PeopleInsight and Workday among HR analytics platforms worldwide, by month

Share of searches by month for PeopleInsight, Workday. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpVisierChartHopOne ModelCrunchrPeopleInsightWorkday
Oct 202562.8%23%5.6%4.6%2%1.6%0.41%
Nov 202562.1%22.7%4.5%6.8%2%1.6%0.26%
Dec 202563.5%23.2%5.6%3.8%2%1.6%0.33%
Jan 202667.4%20.2%6%3.2%1.8%1.1%0.23%
Feb 202668.3%20.4%5%2.7%2.1%1.1%0.29%
Mar 202658.9%26.3%6.4%4.2%2.3%1.5%0.38%
Apr 202653.4%29.2%7.1%4.7%2.6%2.6%0.42%
May 202655.2%30.2%6%4%2.7%1.7%0.35%
Jun 202667%20%6%3.2%2.2%1.4%0.28%
Jul 202663.4%23.2%5.6%3.8%2%1.4%0.61%
Aug 202663%23%6.8%3.7%2%1.1%0.26%
Sep 202668.1%20.4%5%3.3%1.8%1.2%0.23%

How has the PeopleInsight and Workday comparison changed over the last 12 months?

3 findings

How did search popularity change for HR analytics platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Workday worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  2. Estimated monthly branded searches for PeopleInsight worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PeopleInsight’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PeopleInsight

1 branded search term

  • peopleinsight

Workday

1 branded search term

  • workday people analytics

How the Brand Demand Index is measured

Other head-to-heads among HR analytics platforms

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