Brandwave

ADP Workforce Now vs bswift:Which is more popular?

In September 2026, ADP Workforce Now had more branded searches than bswift among benefits administration platforms worldwide. ADP Workforce Now had about 550,000 branded searches, while bswift had 18,100. ADP Workforce Now made up 34% of all benefits administration platform searches we track, and bswift accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about benefits administration platforms, bswift appeared in three of the five answers and ADP Workforce Now in two. ADP Workforce Now was mentioned before bswift in two out of three answers that named either.

Among benefits administration platforms worldwide in September 2026

Who do people search for more?

ADP Workforce Now, about 30 searches for every 1 for bswift

ADP Workforce Now 550K searchesbswift 18.1K searches

Who does AI mention more?

bswift, mentioned in 3 of 5 answers, ADP Workforce Now in 2

bswift in 3 of 5ADP Workforce Now in 2 of 5

Who does AI recommend more?

ADP Workforce Now, named ahead of bswift in 2 of 3 answers

ADP Workforce Now first in 2bswift first in 1

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Top benefits administration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, bswift was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ADP Workforce Now was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ADP Workforce Now was listed before bswift in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rippling1st
  2. Employee Navigator2nd
  3. ADP Workforce Now3rd
  4. bswift4th
  5. Benefitfocus5th
  6. PlanSource6th
  7. Gusto7th
  8. Businessolver8th
  9. WEX–
  10. Justworks–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employee Navigator4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gusto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bswift3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PlanSource3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP Workforce Now2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Businessolver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benefitfocus2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WEX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Justworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about benefits administration platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ADP Workforce Now or bswift more popular in search?

This chart shows how often people search Google for ADP Workforce Now and bswift by name. Each line represents a brand's share of searches for all 11 benefits administration platforms we track, month by month, from English-language searches worldwide.

ADP Workforce Now and bswift among benefits administration platforms worldwide, by month

Share of searches by month for ADP Workforce Now, bswift. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingADP Workforce NowWEXEmployee NavigatorJustworksGustobswiftPlanSourceBusinessolverBenefitfocusSequoia
Oct 202529.9%35.6%15.6%7.1%4%3.8%1.8%0.96%0.64%0.43%0.19%
Nov 202524.6%35.7%16.3%10.7%4%3.7%2.1%1.8%0.43%0.43%0.23%
Dec 202528.1%33.5%18.6%10%3.8%3.2%1.4%0.74%0.33%0.22%0.15%
Jan 202626.2%38%18%6.2%4.3%4.3%1.3%0.83%0.46%0.25%0.2%
Feb 202629.4%34.8%18.7%5.7%3.9%4.7%1.1%0.77%0.42%0.28%0.15%
Mar 202628.6%33.7%18.1%6.7%4.7%5.4%1.1%0.74%0.5%0.27%0.18%
Apr 202629.3%34.6%18%5.7%4.8%5.1%1.1%0.62%0.41%0.23%0.18%
May 202626.2%37.7%16%7.5%4.3%5.4%1.2%0.68%0.45%0.3%0.16%
Jun 202630%35.6%15.6%7.1%4.1%4.9%1.2%0.64%0.43%0.28%0.12%
Jul 202630.6%36.3%15.9%6%4.1%4.3%1.2%0.65%0.44%0.24%0.13%
Aug 202630.5%36.3%15.4%7.3%4.1%3.8%1.2%0.65%0.44%0.24%0.13%
Sep 202634.9%34%14.5%6.8%4.7%2.7%1.1%0.61%0.41%0.22%0.12%

How has the ADP Workforce Now and bswift comparison changed over the last 12 months?

3 findings

How did search popularity change for benefits administration platforms worldwide in September 2026?

3 changes

  1. In September 2026, Rippling overtook ADP Workforce Now to become the leader among benefits administration platforms worldwide, with 34.9% of the searches.

  2. In September 2026, ADP Workforce Now lost share of searches among benefits administration platforms worldwide, from 36.3% to 34%.

  3. Estimated monthly branded searches for bswift worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ADP Workforce Now’s and bswift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADP Workforce Now

1 branded search term

  • adp workforce now

bswift

1 branded search term

  • bswift

How the Brand Demand Index is measured

Other head-to-heads among benefits administration platforms

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