Workforce management platforms:Which brands are most popular in search?
In August 2026, UKG was the most searched among workforce management platforms worldwide, with an estimated 450K branded searches and 67.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
UKG67.8%When I Work20.9%
Sling6.3%
Planday5%
Deputy0.09%
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Share of SearchLeaderboard
Compare the platforms that schedule and track hourly teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UKG, When I Work, Sling, Planday. The figures are in the table below the chart.
View monthly share of search table
| Month | UKG | When I Work | Sling | Planday | Deputy |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 23% | 10.4% | 5.5% | 0.13% |
| Nov 2025 | 67.8% | 20.8% | 6.3% | 5% | 0.11% |
| Dec 2025 | 64% | 24% | 7.2% | 4.7% | 0.11% |
| Jan 2026 | 67.7% | 20.9% | 6.3% | 5% | 0.12% |
| Feb 2026 | 65.4% | 22.2% | 7.4% | 4.8% | 0.11% |
| Mar 2026 | 67.6% | 20.8% | 6.5% | 5% | 0.15% |
| Apr 2026 | 67.7% | 20.9% | 6.3% | 5% | 0.12% |
| May 2026 | 59.4% | 22.5% | 8.3% | 5.3% | 4.5% |
| Jun 2026 | 55.2% | 28.2% | 7.6% | 5% | 4.1% |
| Jul 2026 | 62.3% | 26% | 7% | 4.6% | 0.11% |
| Aug 2026 | 67.8% | 20.9% | 6.3% | 5% | 0.09% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.8% | 450K | +22.3% | +5.5 points | |
| 2, held 2nd | 20.9% | 139K | -9.7% | -5.1 points | |
| 3, held 3rd | 6.3% | 41.6K | +0.39% | -0.8 points | |
| 4, held 4th | 5% | 33.1K | +22.1% | +0.4 points | |
| 5, held 5th | 0.09% | 620 | -3.1% | 0 points |
1.
UKG67.8%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5.5 points.
20.9%
Held 2nd. 139K estimated branded searches, -9.7% vs prior month. Share -5.1 points.
3.
Sling6.3%
Held 3rd. 41.6K estimated branded searches, +0.39% vs prior month. Share -0.8 points.
4.
Planday5%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
5.
Deputy0.09%
Held 5th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among workforce management platforms worldwide?
5 brands
In August 2026, UKG was the most searched among workforce management platforms worldwide, with an estimated 450K branded searches and 67.8% estimated Share of Search within this set. When I Work is in 2nd place, 46.9 percentage points behind at 20.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| UKG | 61% → 67.8% | 67.8%Nov 2025 | 55.2%Jun 2026 | 1st |
| When I Work | 23% → 20.9% | 28.2%Jun 2026 | 20.8%Nov 2025 | 2nd |
| Sling | 10.4% → 6.3% | 10.4%Oct 2025 | 6.3%Aug 2026 | 3rd |
| Planday | 5.5% → 5% | 5.5%Oct 2025 | 4.6%Jul 2026 | 4th |
| Deputy | 0.13% → 0.09% | 4.5%May 2026 | 0.09%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, UKG’s estimated Share of Search among workforce management platforms worldwide increased from 61% to 67.8%.
- Across the 11 months ending August 2026, When I Work’s estimated Share of Search among workforce management platforms worldwide decreased from 23% to 20.9%.
- Across the 11 months ending August 2026, Sling’s estimated Share of Search among workforce management platforms worldwide decreased from 10.4% to 6.3%.
- Across the 11 months ending August 2026, Planday’s estimated Share of Search among workforce management platforms worldwide decreased from 5.5% to 5%.
- Across the 11 months ending August 2026, UKG’s estimated Share of Search among workforce management platforms worldwide peaked at 67.8% in November 2025 and was lowest at 55.2% in June 2026.
- Across the 11 months ending August 2026, When I Work’s estimated Share of Search among workforce management platforms worldwide peaked at 28.2% in June 2026 and was lowest at 20.8% in November 2025.
- Across the 11 months ending August 2026, Deputy’s estimated Share of Search among workforce management platforms worldwide peaked at 4.5% in May 2026 and was lowest at 0.09% in August 2026.
- Across the 11 months ending August 2026, Deputy held steady: its estimated Share of Search among workforce management platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for workforce management platforms worldwide in August 2026?
4 changes
In August 2026, UKG gained estimated Share of Search among workforce management platforms worldwide, from 62.3% to 67.8%.
In August 2026, When I Work lost estimated Share of Search among workforce management platforms worldwide, from 26% to 20.9%.
In August 2026, Sling lost estimated Share of Search among workforce management platforms worldwide, from 7% to 6.3%.
Deputy’s estimated Share of Search among workforce management platforms worldwide has lost ground for 3 months in a row, from 4.5% to 0.09% in August 2026.
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