Brandwave

7shifts vs UKG:Which is more popular?

In September 2026, UKG had more branded searches than 7shifts among workforce management platforms worldwide. UKG had about 450,000 branded searches, while 7shifts had 90,500. UKG made up 63.3% of all workforce management platform searches we track, and 7shifts accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about workforce management platforms, UKG appeared in three of the five answers and 7shifts in two. 7shifts and UKG were each mentioned first in two of the four answers.

Among workforce management platforms worldwide in September 2026

Who do people search for more?

UKG, about 5 searches for every 1 for 7shifts

UKG 450K searches7shifts 90.5K searches

Who does AI mention more?

UKG, mentioned in 3 of 5 answers, 7shifts in 2

UKG in 3 of 57shifts in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

7shifts first in 2UKG first in 2

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Top workforce management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UKG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 7shifts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. 7shifts and UKG were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. UKG2nd
  3. When I Work3rd
  4. 7shifts4th
  5. Workday Workforce Management5th
  6. Planday–
  7. Sling–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UKG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 7shifts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workday Workforce Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planday0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workforce management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 7shifts or UKG more popular in search?

This chart shows how often people search Google for 7shifts and UKG by name. Each line represents a brand's share of searches for all seven workforce management platforms we track, month by month, from English-language searches worldwide.

7shifts and UKG among workforce management platforms worldwide, by month

Share of searches by month for UKG, 7shifts. The figures are in the table below the chart.

View monthly share of searches table
MonthUKGWhen I Work7shiftsPlandaySlingDeputyWorkday Workforce Management
Oct 202560%22%12.1%5.4%0.34%0.13%0.03%
Nov 202564.8%19.4%10.7%4.8%0.19%0.11%0.02%
Dec 202560.7%22.3%12.2%4.5%0.15%0.11%0.02%
Jan 202664.8%19.4%10.7%4.8%0.18%0.11%0.02%
Feb 202664.9%19.4%10.7%4.8%0.18%0.11%0.03%
Mar 202664.7%19.4%10.6%4.8%0.39%0.14%0.03%
Apr 202664.8%19.4%10.7%4.8%0.22%0.11%0.02%
May 202656.1%20.6%13.8%5%0.25%4.2%0.07%
Jun 202657.6%21.1%11.6%5.2%0.16%4.3%0.05%
Jul 202663.3%18.9%12.7%4.7%0.17%0.11%0.04%
Aug 202664.8%19.5%10.7%4.8%0.16%0.09%0.02%
Sep 202663.3%19%12.7%4.7%0.14%0.09%0.03%

How has the 7shifts and UKG comparison changed over the last 12 months?

3 findings
  • UKG was ahead of 7shifts in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 7shifts’ share of searches among workforce management platforms worldwide moved from 12.1% to 12.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
  • Across the 12 months ending September 2026, UKG’s share of searches among workforce management platforms worldwide moved from 60% to 63.3%, and its estimated monthly branded searches moved from 368K to 450K.

How did search popularity change for workforce management platforms worldwide in September 2026?

2 changes
  1. In September 2026, 7shifts gained share of searches among workforce management platforms worldwide, from 10.7% to 12.7%.

  2. In September 2026, UKG lost share of searches among workforce management platforms worldwide, from 64.8% to 63.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 7shifts’ and UKG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

7shifts

1 branded search term

  • 7shifts

UKG

1 branded search term

  • ukg

How the Brand Demand Index is measured

Other head-to-heads among workforce management platforms

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